Bing adds CDC coronavirus self-checker chatbot to search results pages

Bing adds CDC coronavirus self-checker chatbot to search results pages

Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have shown up in Bing’s search results in the past, but this is the first time one has appeared so prominently. Bing could potentially apply this type of feature to more contexts within search. We’ve been monitoring these results pages to see how they develop during the pandemic. You can view the changes in our original […]

Bing adds snippet controls to help sites control their search result previews

Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the meta tag “<meta name=”robots” content=”max-snippet:400” />” For example, if you set the value = 0, Bing will not show a text snippet. But if you set the value = -1, then it does […]

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

With the explosion of digital marketing, and attribution, the phone is often relegated to second class status. But research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business location. Without a call analytics platform, optimizing campaigns across channels, allocating budget, and driving revenue are difficult, or impossible. And because of the explosion in mobile (and mobile calling) getting a handle on tracking, analyzing and monetizing inbound phone calls is a marketing imperative that needs to be an integral part of your revenue strategy. […]

Video: Alexis Sanders on SEO strategy and how to test your SEO

Video: Alexis Sanders on SEO strategy and how to test your SEO

In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of our SMX events. We talked about two primary topics, SEO strategy and SEO testing. Her take on SEO strategy is really about looking at the larger picture, which means not just the SEO but everything around that. Learning your client’s industry, how the company operates, the challenges and what makes the company tick is important. […]

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal. New “info links” available in Google My Business for COVID-19 and telehealth. New profile links. Google has dedicated GMB instructions for healthcare and medical professionals. Telemedicine is a custom service category that can be added to the GMB profile. (It will likely become a permanent service category post-COVID.) But now Google is calling out that capability with a specific link that […]

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion or home decor products in several new ways on the app. A new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers. The new feature is rolling out starting today and includes price and brand filters. The Shop tab on boards will show products from or inspired by the Pins users have saved to their home decor or fashion boards. A new Shop tab is rolling out in the Pinterest app. Visual search from Pins. Pinterest’s visual […]

SEO will be a primary focus for marketers during the downturn, says survey

SEO will be a primary focus for marketers during the downturn, says survey

Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce and manufacturing). Budgets down, but goals the same or up. Like the most other marketer surveys right now, the Conductor study shows that budgets are being adversely impacted by the outbreak. However, the majority of these survey respondents — most of whom are hands-on practitioners — said their budgets were only decreasing slightly or […]

Live soon: SEOs talk COVID-19 search disruption

Live soon: SEOs talk COVID-19 search disruption

Save this page. A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. Our panel will share data from tools like SEMRush, RankRanger and Moz that shows some pretty interesting movement in SERPs. The live stream will be featured on this page. Search Engine Land’s Barry Schwartz will lead the discussion. He will be joined by search consultant Marie Haynes, Olga Andrienko of SEMRush, Mordy Oberstein of Rank Ranger and Peter Meyers from Moz.   About The Author Henry Powderly is vice president of content for Third […]

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? SEO is here to stay. And to remain on top of your game, there are many complexities and considerations to factor in: content marketing, user experience, and search intelligence interpretation. This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth […]

Google pushes out Google Ads API v1 sunset date

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google Ads API v1 sunset is now slated for July 29, 2020. The AdWords API will also remain available for production use, the company said. Updates that will require coding changes will either be deferred or developers will be given more time to implement them. Why we care. The decisions, announced Tuesday, are meant to help businesses dealing with the upheaval caused by COVID-19. “As communities respond to COVID-19, […]