A deep dive into the fact check structured data: Who is it right for?

A deep dive into the fact check structured data: Who is it right for?

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it. What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured data includes three elements: You’ll need to use all three types if you want Google to display your fact-check in search. In this article, I’ll go over the Fact Check structured data in detail. I’ll also explain who it’s right for and how to use it. Diving into Fact Check structured data So what, specifically, […]

The future of identity in a cookieless world

The future of identity in a cookieless world

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to be developed for advertisers to move forward without cookies. To gain a broader understanding of the overall situation and some of the future options being considered, read Acxiom’s POV. In today’s ecosystem, identity doesn’t mean simply “matching” identifiers such as mobile IDs, browser IDs, connected TV IDs, multiple email addresses or location IDs. It requires […]

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment isn’t the tool to turn to. Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are meant to be used to inform Google’s bidding systems about expected short-term conversion rate changes — during special promotions, product launches or more nuanced short interval bumps and lulls specific to your business. The tool is ideal for periods between one and seven days. For example, if you’re planning a two-day sale and expect conversion […]

UK court to Google: Expose algorithm or withdraw key piece of defense evidence

UK court to Google: Expose algorithm or withdraw key piece of defense evidence

A UK High Court judge is offering Google a difficult choice: let a working SEO see confidential algorithm documents or withdraw those documents as evidence of Google’s ranking impartiality in a years-old civil case tied to alleged “search bias” in shopping search in Europe. Lawsuit started seven years ago. Filed in 2013, the case is Foundem vs. Google. Foundem is a comparison shopping engine that plaintiffs argue was punished and demoted in search results as Google pushed its own Google Shopping results. Foundem has also been a vocal critic of Google in antitrust investigations by the European Commission. Google argued at the time, according to the Wall Street Journal, “that […]

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others. Back in December I convinced Eric to spend a few minute with me on camera to talk about his history, and two topics he is passionate about. We first talked about some strategies around how SEOs can talk to developers. He said it is important to speak their language, even go as far as learn how to code, so you can show them you know what you are talking about. If you can talk their talk, they will be more willing to listen to your […]

Some Featured Snippets may not appear as the top organic result

Some Featured Snippets may not appear as the top organic result

If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see coming. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. While the result was still boxed-in, the ranking position had been demoted. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification. But first, a quick TL;DR: Featured Snippets that don’t appear in the top organic position are of a specific type. They have similar features to Knowledge Panels and trigger for a very small subset of queries. Looking at […]

Facebook rolls out hours and services update for COVID-19 communications

Facebook rolls out hours and services update for COVID-19 communications

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings). Businesses can also pin posts to the top of their timeliness, as another tool to communicate messages to customers. The changes and where they appear. Facebook says that to make the changes, you go to Page Settings–>Page Info–>Temporary Service Changes. Businesses will be able to indicate the location is temporarily closed or select other options, under the heading “Open with Service Changes.” Below are the […]

Amazon rolls out product targeting for Sponsored Display

Amazon rolls out product targeting for Sponsored Display

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for running shorts, says Amazon. Similarly, you can cross-promote your own products. “If you also sell socks, product targeting placements on your shoes’ product detail page makes it easy for shoppers to add a pair of socks to their car with just a few clicks.” A Sponsored Display ad on a related air mattress product detail page. Product targeting inventory. On Amazon, Sponsored Display ads can appear next to […]

New official Google advice on generating structured data with JavaScript

New official Google advice on generating structured data with JavaScript

Google has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to shy away from using structured data in JavaScript. Applications. Google said, “There are different ways to generate structured data with JavaScript, but the most common are using Google Tag Manager and custom JavaScript.” Google Tag Manager is a platform that allows you to manage tags on your website without editing the code. Here is Google’s advice on both methods. Google Tag Manager. Follow the steps below to add structured data […]

Can we trust automation in a time of crisis?

Can we trust automation in a time of crisis?

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from today. Can we trust automation in a crisis? When everything is different depending on the hour, can we trust machine learning? Will our automation move fast enough and provide the insights we need? Should we revert to the good ol’ days of staring at the screen for 24 hours a day, watching metrics change in […]