Video: Dawn Anderson on Google BERT and what comes next

Video: Dawn Anderson on Google BERT and what comes next

Dawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes to talk about the topic. Dawn runs an agency with the name Bertey, the name came before Google BERT – go figure. She explained what Google BERT is, what might change with Google BERT in the future, how SEOs may be able to leverage BERT for their own purposes and how Bing and Google uses it differently. Here is the video: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search […]

Coding for SEO: Using JavaScript to track COVID-19

Coding for SEO: Using JavaScript to track COVID-19

Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy to request and manage JSON data. Let’s see how it can be done with a simple script that fetches COVID-19 statistics to display in your browser. Copy the source code above and paste it […]

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad […]

Setting up a Microsoft Audience ads campaign

Setting up a Microsoft Audience ads campaign

Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach for whatever products or services they are trying to sell. You can find many articles out there saying how expensive native advertising can be. I am not saying all of these articles are true (it is the internet), because Microsoft Audience Ads are a perfect example of an affordable and effective native ad platform. In this post, I want to show you how to set up a Microsoft Audience Ad campaign assuming you already have access to the feature. I will also go over the unique targeting feature that no other […]

Communication tips for local businesses during COVID-19

“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at Reputation.com, highlighting the need for effective communication between businesses and customers during the coronavirus outbreak. Social distancing and other safety measures have severely impacted day-to-day operations for local businesses, and these changes can be jarring for customers caught unaware. During our local search edition of Live with Search Engine Land Friday, Dorfman and other members of the local search community shared communication strategies and tips agencies and business owners can use to keep customers informed. Use your site to inform customers. […]

Google creates best practices guides & support for health organizations around COVID-19

Google creates best practices guides & support for health organizations around COVID-19

Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a new technical support group for eligible health organizations. Best practices. The best practices guide covers: How to help users access your content on the go. The importance of good page content and titles. Ways to check how your site appears for coronavirus-related queries. How to analyze the top coronavirus related user queries. How to add structured data for FAQ content. Technical support group. Google also is inviting these health organizations to partake in a new technical support group. […]

Desktop search is rising amid the work-from-home surge

Desktop search is rising amid the work-from-home surge

“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more online research, search and shopping.” The key for marketers, said van der Kooi during the company’s live-streamed Microsoft Elevate event Tuesday, is knowing how to adapt as consumer behavior continues to shift rapidly. “Share of voice opportunity” While global advertising will be tens of billions dollars lower than initial predictions this year due to the coronavirus pandemic, brands should aim to keep their campaigns going “provided they can hit CPA […]

SMX Overtime: How to manage and optimize B2B accounts

SMX Overtime: How to manage and optimize B2B accounts

In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these questions to provide some guidance for those wanting to build a better B2B strategy. How has Quora compared to other PPC channels in terms of performance? Where does it fit in your paid media marketing mix? While the volume is lower than other major PPC channels, Quora audiences tend to be highly engaged in “real” conversations, often for highly niche topics with many related to […]

Next up: PPC experts join Live with Search Engine Land

Next up: PPC experts join Live with Search Engine Land

On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. In addition to Ginny, a renowned PPC expert herself, the panel will include: Brad Geddes, co-founder of AdAlysis and member of the SMX programming team Matt Van Wagner, president of Find Me Faster and member of the SMX programming team Michelle Morgan, director of client services at Clix Marketing, frequent SMX […]

Coding for SEO 101: Understanding source code, compressed code and compiled code

Coding for SEO 101: Understanding source code, compressed code and compiled code

There are loads of coding for beginners resources out there, but often they don’t actually start at the very beginning. Here we’re going to look at common roadblocks encountered by beginners trying to learn to code. You may know that source code is almost always just text files written using a computer language ‘syntax,’ which amounts to a set of instructions for the computer. The common language that both humans and computers understand is mathematics. If you don’t initially think of math as a language, then remember that morse code transmits human language using a syntax that could easily be described in terms of mathematics. Computers understand mathematical systems. Why […]