Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to be able to find your business and learn about your products or services in the event you’re just closed temporarily. A full site takedown will make ramping back up more difficult as your […]

Now, analyze more accounts in Google Ads Report Editor

Now, analyze more accounts in Google Ads Report Editor

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the Reports tab in the top nav. Drag and drop to create reports Report Editor in Google Ads. Screenshot: Google Why we care. The update, announced Thursday, means agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface instead of having to download the data.   About The Author Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid […]

Compare ad management software for Google Shopping, Amazon, and more

Compare ad management software for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you’re considering […]

Small agencies brace for impact, but say remote work isn’t slowing them down

Small agencies brace for impact, but say remote work isn’t slowing them down

Small agency leaders are feeling skeptical about near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad World Masters, a platform that matches agencies and clients. Internal impact on agencies More than 90% of those working at agencies in North America and Europe were working remotely. When asked how prepared they were to work remotely on a scale of one to 10 with one being “not prepared” and 10 being “totally ready,” the […]

Pinterest rolls out new commerce features for retailers as search volume climbs

Pinterest rolls out new commerce features for retailers as search volume climbs

Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest announced the new features Thursday, including the launch of the Verified Merchant Program, new conversion reporting capabilities, dynamic retargeting options, and updates to product Catalogs. What’s new Verified Merchant Program. Pinterest will now allow retailers on the platform to be verified, making their products eligible for distribution across Pinterest shopping experiences, including ‘Shop the Look’ Pins and related product carousels. Verified Merchants will have a blue checkmark badge on their profiles, and will be eligible for “high-intent shopping experiences […]

EU Android search choice screen’s impact delayed due to COVID-19

EU Android search choice screen’s impact delayed due to COVID-19

The Android search choice screen, which rolled out on March 1 in the EU, has yet to make an impact on the search market due in large part to the coronavirus’ effect on smartphone supply and consumer demand. An example of the Android search choice screen. Source: Google. Search choice has technically rolled out. “Starting March 1st, manufacturers have been able to submit builds to Google for approval,” a Google spokesperson told Search Engine Land. “Once approved, manufacturers need to run their device through their supply chain (certification, distribution, etc.) so it can take a few weeks for these to reach the public.” It seems that even under normal circumstances, […]

The new contextual ad targeting works, study says

The new contextual ad targeting works, study says

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. A new study aims to demonstrate how far contextual advertising has evolved in the age of machine learning and natural language processing (NLP) as an effective ad targeting method. Methodology. The study was designed by GumGum, a contextual advertising company that uses computer vision and NLP to analyze the text, images and videos that appear on a web page (yes, it has skin in this game) and conducted by neuroanalytics company SPARK […]

COVID-Consumers: Pessimistic, but spending more online

COVID-Consumers: Pessimistic, but spending more online

Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), between 80% and 90% of adults expect a recession next year. Buying patterns shifting quickly. In addition to measuring consumer sentiment, the survey explored how the coronavirus has shifted buying patterns across industries. Generally, the survey finds “significant increases in at-home activities, particularly cooking at home, watching television, browsing social media and exercising at home.” Conversely, people are […]

Social platforms cut streaming quality as ‘social distancing’ wages on

Social platforms cut streaming quality as ‘social distancing’ wages on

Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms stable and functioning during the massive surge in traffic. As a result, major platforms in the EU – Facebook, Netflix, Disney+, among others – are reducing video bitrates or defaulting to lower qualities to make way for the influx. The push to downgrade streaming quality has been primarily focused in Europe with regulatory mandates to reduce network strain. But the U.S. might not be far behind – and advertisers will likely feel the impact. Facebook & Instagram. Facebook […]

Pivoting and planning for a future after COVID-19

Pivoting and planning for a future after COVID-19

“If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due to social distancing, travel restrictions and other precautionary measures, companies are rethinking the way they do business. During our first Live With Search Engine Land video chat Monday, Dias and other prominent members of the SEO community shared […]