Corona to COVID: How Google’s ‘corona’ results page has evolved

Corona to COVID: How Google’s ‘corona’ results page has evolved

Just a few months ago, the term “corona” was typically associated with the Mexican beer brand. Then the novel coronavirus arrived. Over the past month, Google’s search results page for “corona” has transformed significantly into a resource destination for COVID-19-related information. We have charted the evolution of the Google search results page for “corona” between February 25 and March 23 as the coronavirus spread rapidly across the globe. February 25. On this date, the earliest snapshot available from the Wayback Machine, a map of Corona, California appeared above the top stories carousel and the Wikipedia page for the city was the third organic listing. A snapshot of the Google search […]

Google intros open testing ads, new asset reporting and more for App campaigns

Google intros open testing ads, new asset reporting and more for App campaigns

With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game marketers in a blog post on Monday. Here’s the rundown of Google’s ads-related announcements for game marketers. Open testing ads. More than half of installs come within the first 8 weeks of a new app’s release, according to internal Google data. To help developers bring in more beta testers to try apps before they’re released, Google is launching open testing ads in Google Ads App campaigns. The ads can be used to attract users “to test things like app stability, user retention, monetization and effectiveness of ad […]

Video: Max Prin on technical SEO tools and PWAs

Video: Max Prin on technical SEO tools and PWAs

Max Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com. The tools are free for the SEO community to use. In addition, he said that he benefits from building out these tools because it helps him understand how search engines work. We also talked about PWAs and how he loves the technology for building out sites and web applications. He loves playing with new technology and discovering how search engines can crawl, index and rank those new technologies. Max Prin can be followed on Twitter @maxxeight. For you technical SEOs, you probably will enjoy watching this video: […]

E-commerce ad spend doubled as social distancing behavior took hold

E-commerce ad spend doubled as social distancing behavior took hold

New data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the new norm for consumers. Multi-channel ad spend. E-commerce ad spending jumped from $4.8 million the week of February 17 to $9.6 million the week of March 9. The data, released by media sales intelligence firm MediaRadar on Friday, encompasses advertising spend across national TV, print and digital media, including websites, Snapchat, YouTube and podcasts. Source: MediaRadar Why we care. Earlier data from Quantum Metric indicated that e-commerce sales for retailers that also have brick and mortar locations ” saw an average revenue weekly growth rate […]

Google temporarily disables local reviews

Google temporarily disables local reviews

Google has apparently disabled local reviews functionality — both for consumers and business owners. SterlingSky’s Jason Brown first flagged this issue on Friday. Joy Hawkins, also of SterlingSky, added, “Any review responses posted right now aren’t publishing live. Same thing with leaving new reviews. None of the reviews I left 5 min ago are publishing.” Google has remove the ability to reply to reviews bc Covid-19. #localseo @rustybrick pic.twitter.com/Jv6DawOzDB — Jason Brown (@keyserholiday) March 20, 2020 Appears to follow Yelp’s move. We’ve asked Google for clarification or an official comment and will update this post if one is provided or we learn more. Earlier today, Yelp announced a change in […]

Bing launches new portal for URL and content submission APIs

Bing launches new portal for URL and content submission APIs

Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview of the two APIs and their features, details on API usage, developer documentation, tips to get started, FAQs and announcements. Bing Indexing API. This is an API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content. Bing Content Submission […]

Google’s right-sidebar featured snippets are no more

Google’s right-sidebar featured snippets are no more

The right-sidebar featured snippet variant of Google search results has been migrated into the main results column, a Google spokesperson has confirmed. This change is the part of Google’s featured snippet deduplication, which began on January 22. Mordy Oberstein, CMO of RankRanger, spotted the update had rolled out Thursday. Google formerly showed featured snippets in the right sidebar on desktop. The screenshot above, taken before deduplication by SEO consultant at G-Squared Interactive Glenn Gabe, shows a right-sidebar featured snippet for the query “pulp fiction brett.” The featured snippet is now shown in the mainline search results. This screenshot, taken after deduplication, shows the same featured snippet in the main results […]

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp is seeing a sudden and massive shift in demand among consumers engaging with local businesses on its platform, according to the company’s internal data. The coronavirus represents a kind of existential threat to a substantial number of small businesses, as more cities issue “stay at home” orders. Yelp’s relief package for bars and restaurants. Friday, Yelp CEO Jeremy Stoppelman announced a plan to help support local businesses, primarily in the restaurants and bars categories, but not exclusively. Yelp is offering the equivalent of $25 million in credits, waived fees and support, which takes the form of: Waived advertising fees Free advertising Free access to Yelp page upgrades 90 days […]

Using SEO to help people find more info on Novel Coronavirus COVID-19

Using SEO to help people find more info on Novel Coronavirus COVID-19

Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO did not stop being relevant when the virus appeared. And if you’re a publisher writing about the virus (which of course should be accurate and relevant), you could be missing out on traffic (and the opportunity to help more people who are looking for information on the disease) if you’re not using the words people are when they’re looking to understand what’s going on with this pandemic. One of my friends who […]

How Google close variants brought broad match to every match type

How Google close variants brought broad match to every match type

The last couple of years have seen Google make sweeping changes to the definition of search queries which might be deemed close variants. In late 2018, Google announced that any query it deemed to have the same meaning as a keyword would now be considered an exact match close variant regardless of the actual words the query is comprised of. It then followed up on that update by expanding close variants for phrase match and broad match modifier keywords to also include same-meaning queries. This has meant a meaningful shift in the control advertisers have over the relationship between the queries driving traffic to keywords, and over time broad match […]