Brands, especially restaurants, need FAQs and ‘coronapages’ fast

Brands, especially restaurants, need FAQs and ‘coronapages’ fast

Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior they were probably hoping for — an order. But it also sparked a debate in my home about whether it was safe to order takeout/delivery from chains and local restaurants. Is it safe to order from . . . To try and settle the dispute, I went online to learn more about any precautions being taken at Chipotle. Finding no information, I ran a version of the query, “Is it safe to order from __?” for a range of national restaurant chains. While there was a lot of […]

SMX Overtime: Creating great content, FAQs and how to navigate approval limitations

SMX Overtime: Creating great content, FAQs and how to navigate approval limitations

During my “What does great content really mean? And how do you create it” session at SMX West with Stoney deGeyter, attendees asked questions about how retailers can create good content, FAQ on product pages and collecting valuable testimonials for lead gen. Below I answer a few of our session’s questions. What does great content look like for retailers? Retailer’s best content pieces are the ones that showcase what they sell in realistic ways. Beyonce just did a great job of this (as she does with most things) with her Adidas campaign. Instead of hiring models to showcase her new clothing line with Adidas, she did a photoshoot wearing each […]

Sellers start feeling the strains on Amazon’s fulfillment systems

Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers to manage the spike in orders. On Tuesday, the company notified FBA and 1P vendor sellers it is suspending shipments of non-essential products to its warehouses through mid-April to help prioritize inventory of key products such as household staples and medical supplies. “Levels like Black Friday or Prime Day” “We are seeing increased online shopping, […]

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

One of the persistent complaints of Google critics is that the company favors its “own properties” in search results. This has been the subject of antitrust investigations in the U.S. and Europe. However, a recent study conducted by developer Daniel Aleksandersen finds that the three search engines owned and operated by Verizon Media (Yahoo, AOL, OneSearch) systematically favor Verizon-owned media properties in results. Search bias evidence. Aleksandersen’s study is small but it produced evidence of “search bias” in the ranking of organic results. All of Verizon’s engines are powered by Bing. He tested the same queries across Verizon search sites and third-party sites (FindX, and Lilo) also powered by Bing results, […]

Schema.org adds COVID-19-related structured data types in version 7.0

Schema.org adds COVID-19-related structured data types in version 7.0

Schema.org published version 7.0 of its specifications on Monday. The release contains new structured data types that were fast-tracked in light of the COVID-19 pandemic. Announcements and events. “We are also making improvements to other areas of Schema.org to help with the worldwide migration to working online and working from home,” wrote the blog post authors, Microsoft’s Tom Marsh and Google’s Dan Brickly and R.V. Guha, “for example by helping event organizers indicate when an event has moved from having a physical location to being conducted online, and whether the event’s ‘eventAttendanceMode’ is online, offline or mixed.” The new “SpecialAnnouncement” structured data type allows for date-stamped textual updates and markup […]

Questions to ask before you buy an enterprise SEO platform?

Questions to ask before you buy an enterprise SEO platform?

Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any martech adoption, including a comprehensive self- assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Here are a few questions companies should ask themselves before exploring a purchase. Do we have the right human resources in place? Employing people to implement and use SEO platforms […]

More PPC advertisers pause campaigns amid coronavirus upheaval

More PPC advertisers pause campaigns amid coronavirus upheaval

“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are often booking trips 6 months to one year in advance) to car dealerships, event venues, restaurants, etc.,” said Geddes. “If you have to leave the house to engage in the service, it just seems like it’s not converting right now.” Travel “tip of the spear” As U.S. communities suddenly began to take drastic measures to slow the spread of coronavirus, many marketers saw search and conversion behavoirs shift […]

Bing’s COVID-19 tracker filters data, news and video by region

Bing’s COVID-19 tracker filters data, news and video by region

Bing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported on Monday. Selecting a region will also show users recent news and video pertinent to the situation in that region. Why we care Bing and other search engines have transformed their results pages into non-commercialized resource hubs for people looking for “coronavirus” information. The Bing results page for “coronavirus” contains an embedded version of its COVID-19 tracker. Google has also added an SOS Alert, “Safety tips,” and “Affected area” rich result boxes to […]

Video: Tony Wright on SEO attribution and reputation management

Video: Tony Wright on SEO attribution and reputation management

Tony Wright from WrightIMC.com has been doing SEO before there was a search engine named Google. In fact, his first job title was not “SEO” but rather “Cyber PR.” In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important to understand where your traffic is sourced from so you can leverage that data to get more advertising budget for your SEO team. With online reputation management, he said it is often easier just to reach out to those who are upset with you than try to outrank them. Here is the full video: [embedded content] […]

Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This follows Google’s admonition a week ago to local businesses to update hours and other relevant information in Google My Business. Deploying Duplex to update store hours. “In the coming days, we’ll make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business,” Pichai wrote. He also said that the company is using its AI assistant Duplex to contact businesses “to confirm their updated business hours, so we can reflect […]