COVID-19 and corporate social responsibility in search engine marketing

COVID-19 and corporate social responsibility in search engine marketing

On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US businesses and digital marketers have already seen the impact of the COVID-19 on paid search planning and execution. First and foremost on marketers’ minds, and in the minds of our clients, is the health and safety of our employees, our respective clients, and the international community at large. If you are sick, self-isolate, or work […]

Google now showing ‘specialists’ tab in health condition knowledge cards on mobile

Google now showing ‘specialists’ tab in health condition knowledge cards on mobile

At one point or another, chances are you’ve turned to “Dr. Google” to shed some light around a health concern. Whether you’re trying to self-diagnose a medical condition or are just curious about a particular disease you heard on a show, we rely on Google to provide us with answers to our many health-related questions. In fact, 1 in 20 Google searches are health-related, and Google knows it has a responsibility to serve the most accurate medical information for these 170 million-plus daily searches. I’ve always been passionate about healthcare, probably due to the fact that I’ve lived among nurses my entire life (my mother, sister and wife are all […]

Google building coronavirus testing website

Google building coronavirus testing website

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Being worked on now. President Donald Trump said that there are over 1,000 Google engineers working on this site right now. The goal seems to be to get this website up and running by Sunday night. How the site will work. The White House showed this simple flow chart […]

Early look: Google ads customer value reporting and conversion rules

Early look: Google ads customer value reporting and conversion rules

At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s what we know about how they’re designed to work. Customer value reporting. When it’s live in your accounts, you’ll find conversion value reporting located in the Tools dropdown under the Measurement section in the Google Ads UI. Customer value reporting shows the “Distribution of your customer base over the previous 12 months” broken out by demographics (gender, age, parental status), locations and devices. Customer value reporting in Google Ads is available […]

What’s a DAM and why should you care?

What’s a DAM and why should you care?

Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. The further benefit of a DAM is that these assets are appended with metadata that can provide information on anything the marketer might want to know before using the asset, such as whether the company owns the perpetual rights to use a photograph […]

SMX Overtime: Managing your e-commerce category and product detail pages

SMX Overtime: Managing your e-commerce category and product detail pages

Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown, and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on. What is your opinion of D2C companies sending all of their product descriptions, etc. out via feeds to their wholesale partners to use? For example. Samsung sending all of their product descriptions via feed to Best Buy? I think this is perfectly fine. Standardizing and optimizing product content across retailers (with the same content) will […]

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contract? Google’s recent video on hiring an SEO specialist has reignited the discussion around these questions. In the video, Google recommended that employers ask candidates to conduct a “technical search audit,” presumably to demonstrate their expertise. “If you trust your SEO candidate, give them restricted view, not full or write access, to your Google Search Console data or Analytics data,” Google’s video advises. “Before they actually modify anything on your website, have them conduct a technical and search audit to give you […]

Data suggests there’s still no corporate or brand bias in Google results

Data suggests there’s still no corporate or brand bias in Google results

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim […]

Advanced Google Ads script removes locations from keywords

Advanced Google Ads script removes locations from keywords

One of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale. These are the location-based keyword terms such as “car dealership London.” Like with any tedious, repetitive task the developers at my agency created a Google Ads script to automate removing the locations from keywords within Google Sheets. How the script works The script pulls all of the keywords within your account and then searches each one against our database of all UK locations. You can also configure it to only pull keywords from certain campaigns in the settings which I will explain in the setup section below. It then pulls […]

Google pushes out deadline parallel tracking for Video due to ‘global events’

Google pushes out deadline parallel tracking for Video due to ‘global events’

You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. How to opt-in. If you’re ready to switch parallel tracking, you can still opt-in now. In your Google Ads account, click “Settings” from the “All campaigns” view. Then go to “Account Settings” > “Tracking.” Switch on “Parallel tracking.” Why we care. For advertisers using third-party click tracking solutions, parallel tracking helps landing pages load faster by processing the […]