Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. […]

Case Study: How UGC increased organic blog traffic 228%

Case Study: How UGC increased organic blog traffic 228%

In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. Using UGC, we helped our nonprofit client publish more than two dozen informational articles and increase their blog’s organic traffic by 200+% in 12 months. Read on to see our full process, the results and a few more options for implementing UGC for SEO on your own site. Challenges: Lack of strategy + resources Our client faced two oh-so-common content marketing challenges: a lack of SEO […]

Google Search is showing YouTube Music links on album queries

Google Search is showing YouTube Music links on album queries

Google Search is now surfacing links to listen to albums on YouTube Music, Reddit user Bing_Me posted on Friday. In mobile search results, the link appears in the “Listen” carousel of streaming music services, and on desktop search results, it appears within a list of streaming services in the album’s knowledge panel. Why we care Google Search has included links to Google Play in music results since 2014. This marks the first time it’s begun featuring YouTube Music as well. The YouTube Music service is supposed to take over Google Play Music, but the transition has been slow. This marks a step in that direction, however. Note, that YouTube Music […]

13 stories of women who are shaping the SEO field

13 stories of women who are shaping the SEO field

Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance to make a dramatic career turn and become one of the best in your field. So, if you’re just starting to pave your way in SEO and fighting with self-doubts, read these 13 empowering stories, learn what there is to love […]

Google My Business tells businesses affected by the coronavirus to update listings

Google My Business tells businesses affected by the coronavirus to update listings

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most accurate info. Learn more.” IFor example, change your hours of operation if you’re closing early, or add more details to your description. The updates will show on your Business Profile on Google Search and […]

Video: Fili Wiese, an SEO that use to worked in Google search quality

Video: Fili Wiese, an SEO that   use to worked in Google search quality

At SMX East last year, I sat down with Fili Wiese to talk to him about a number of topics including managing Google penalties. We also spoke about how Google penalizes web sites and touched a bit on the disavow link tool and nofollow link attribute. Fili Wiese worked for several years at Google, much of that time was working with the Google search quality team manually penalizing sites. He worked with the team that issued manual actions on websites that violated the Google webmaster guidelines. He is one of the few to leave Google and start his own SEO consulting firm. His company is named SearchBrothers because he works […]

Google people also ask boxes not showing as often now?

Google people also ask boxes not showing as often now?

The folks at RankRanger are reporting that the people also ask box is showing up for 40% of queries, when just a week ago, it was showing for 52% of queries. That is a 12-point reduction and a big change. Moz is also showing a big drop in this feature showing up in Google search. People also ask. This is a box has become incredibly common to see in the search results. We had an article about the explosion of people also ask in Google search. But now it seems like Google may be reversing course. Here is what the people also ask box looks like: The charts. Here are […]

The data behind incrementality on Amazon

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic sale with an ad for the same product that shows up prior to the organic result. For marketers, the key to managing this issue and driving incremental sales is through a combination of segmented bidding strategies for brand, category, and competitor key terms, contextualizing Advertising Cost of Sale metrics, and proper campaign structure. The non-incremental […]

Majority of consumers want standards and tougher action against review fraud

Majority of consumers want standards and tougher action against review fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. Concrete steps against fraud. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked for product testing and daily review of user-generated content to “weed out fake reviews.” Steps consumers want retailers to take against fraud Source: Bazaarvoice consumer survey (2020) The survey also explored how fake […]

Analysis of 250 million SERPs finds no-click story more complex than it appears

Analysis of 250 million SERPs finds no-click story more complex than it appears

No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries Featured snippets don’t impact CTRs in the aggregate. In other words, they’re “click-neutral” Those are the three major findings by Perficient Digital in a new report on the impact of Google SERP features (snippets, boxes, etc.) on organic click-through rates (CTR). It’s based on analysis of roughly 250 million searches. Perficient Digital and its partner AuthorityLabs looked at the major Google SERP/search features — ads, snippets, carousels, people also ask boxes, sitelinks, etc — and clickstream data over a […]