Will RSAs help or hurt your account? This script will help you figure it out

Will RSAs help or hurt your account? This script will help you figure it out

Have you heard conflicting stories about the usefulness of PPC automation tools? You’re not alone! On one side you have Google telling you that automations like responsive search ads (RSAs) and Smart Bidding will help you get better results and should be turned on without delay. On the other side you get expert practitioners saying RSAs are bad for conversion rates and Smart Bidding delivers mixed results and should be approached with caution. So how do you decide when PPC automation is right for you? I’d love to give you the definitive answer but the reality is that it depends because Google and practitioners are both right! Neither would win […]

Several WordPress SEO plugins are on the fritz

Several WordPress SEO plugins are on the fritz

It’s been a challenging week for many SEO plugin users. Numerous users of the Google Analytics Dashboard for WP plugin by ExactMetrics are claiming that they’ve lost traffic data after updating to version 6.0. Meanwhile, the Yoast SEO and Rank Math plugins are producing incorrect canonical URLs when those URLs contain Unicode characters. Google Analytics data lost. Users of the Google Analytics Dashboard for WP by ExactMetrics plugin (formerly known as GADWP) have taken to Twitter and the plugin’s support page to report lost data. The issue, first brought to our attention by Dallas-based SEO Joe Youngblood, seems to be triggered after updating to version 6.0 of the plugin. ExactMetrics, […]

Google Ads significantly streamlines attribution reporting

Google Ads significantly streamlines attribution reporting

The new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads. Attribution reporting in Google Ads is getting an overhaul. In addition, the name is changing from Search attribution to simply Attribution, Google announced Thursday. The update significantly streamlines the reporting. The Attribution section is going from this: To this: Overview page. There’s a new look to the cards on the updated Overview page in Attribution, which is located from the Tools & Settings dropdown in the Google Ads UI. They show Path analysis indicating the share of conversions that had multiple interactions; Device analysis indicating the number of conversions that involved more […]

Google to switch completely over to mobile-first indexing by September 2020

Google to switch completely over to mobile-first indexing by September 2020

Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing. We reported early that this would happen by end-of-year but this blog post from Google says this change will happen by September. September 2020. Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Most sites have moved over already and you can check if your site has moved over by logging into Google Search Console. More on how to do that over here. 70% moved over already. “From our analysis, most sites shown in search results are good to go for mobile-first indexing, and […]

Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility

Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility

Amazon is now the primary destination for product search, numerous studies and surveys have shown. And where there’s demand, there’s competition. There are now more brands competing to appear at the top of those Amazon searches than ever. That’s why understanding how Amazon’s A9 search algorithm works is critical to your success on the platform. A9 is the system responsible for ranking product results on Amazon, and although it shares some similarities to traditional search engine algorithms like Google’s, there are a number of differentiators that will affect your listing’s visibility. Optimizing for purchase intent Users turn to Amazon when they are looking to buy. That makes A9’s job relatively […]

Most local SEOs making at least $60,000

Most local SEOs making at least $60,000

The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication of a finding that 78% intend to remain in their current positions. The survey featured responses from 475 “local marketers,” including agencies, in-house marketers, freelancers and local businesses. The top for categories of survey respondents were as follows: Local/regional agency — 40% National/international agency – 20% Freelancer/marketing consultant –11% Local business –10% Most local SEOs have been around for awhile. Half of those responding to the survey said they have been working in the industry for more than a decade and 11% have been working […]

Doing a Google import into Bing Ads? Here’s what you need to know

Doing a Google import into Bing Ads? Here’s what you need to know

You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy. What about your Microsoft Advertising account? Have you spent as much time honing that PPC account? I get it from my days managing a search agency – there isn’t enough time in the day to do everything that needs to be done across multiple platforms. You don’t have time to reinvent the wheel (over and over and over again) across platforms. But now, you don’t have to. You can use Google Import, a […]

Enter the 2020 Search Engine Land Awards — it’s your turn to win!

Enter the 2020 Search Engine Land Awards — it’s your turn to win!

What is the all-out best search campaign you’ve pulled off this year? Do the people work with every day continue to knock it out of the park time and time again? Who on your team continues to make jaws drop with their outstanding performance? (Yes, you can say yourself!) We want to know about it. Showcase your company’s search marketing achievements by entering the 2020 Search Engine Land Awards today! This year’s submission process has been streamlined to make it easier to complete your application. We’re also giving you more control over how you tell the story of your campaign: Have an unconventional metric that will blow the competition away? […]

10 reasons to attend SMX Advanced

10 reasons to attend SMX Advanced

Elite search marketers like you never rest on their laurels… being the best requires constant training to stay top of the latest tactics, trends, and technologies. Perfect your SEO and SEM skills at Search Marketing Expo – SMX Advanced, the only conference designed with search marketing pros in mind. Here are 10 reasons you should join us June 8-10 in Seattle: Unbiased, trustworthy content. SMX Advanced is programmed by the experts at Search Engine Land, the publication of record for search marketers — that means the content you get will be authoritative, actionable, and fresh. The agenda will be live soon… for now, get a sneak peek at the brand-new, […]

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events the company manages. She did make time at SMX East last November to sit down with me and talk shop. We talked about her past working experience and how she ultimately ended up running things here at Search Engine Land. We also spoke about what is is like working in an agency versus in-house. Then we shifted gears and spoke about the Periodic Table of PPC and the work that went into those amazing […]