How to use machine learning (if you can’t code) to help your keyword research

How to use machine learning (if you can’t code) to help your keyword research

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question. As you can see, I have categorized the keywords into 4, filterable, columns allowing you to select a certain “topic” and view the collective search volume for a cohort of keywords. What you can’t see is that there are over 8k keywords. A […]

In feature battle with Google, Yelp improves restaurant waitlist functionality

In feature battle with Google, Yelp improves restaurant waitlist functionality

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist, which allows diners to join a restaurant waitlist before physically arriving at the property. Yelp originally launched Waitlist in 2017. Google introduced similar functionality, albeit more limited, in 2019. Yelp is now rolling out its Notify Me feature to Android and the web — it launched for iPhone last September — which supports Waitlist. Notify […]

Google experiments with public search profile cards

Google experiments with public search profile cards

Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives a wider rollout, personal brands will have a new way to distinguish themselves on the search results, providing prospective clients or employers a way to find out more about them. This feature also provides personal brand owners with a degree of control over what information is available to searchers. More on the news Google+, the […]

Google’s new treatment of nofollow links has arrived

As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement in September. First introduced in 2005, the nofollow link attribute was created to stop spam links from passing credit and manipulating ranking signals. Check out our nofollow explainer to get caught up on everything there is to know about the original nofollow attribute. Defining link attributes. Last year, Google introduced new link attributes for sponsored and user-generated content (UGC). […]

New Google Lighthouse extension for Firefox goes live

New Google Lighthouse extension for Firefox goes live

Google Developers announced a new official Google Lighthouse Firefox extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration points. There has been at least one port of the reporting tool for use as a Firefox extension. Firefox had not yet reviewed the extension, so it gets automatically categorized as “not a Recommended Extension.” Firefox will likely add Google’s extension to it’s “Recommend” list after review. In the meantime, the risk level on this extension is still unknown even when it appears to be very much legit. Firefox Extension warning Why we care Google Lighthouse is a collection of highly useful tools for practitioners […]

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach of Yotpo-managed reviews content for retailers. Below is an example of a Yotpo review residing on the Nordstrom website via the Bazaarvoice Network. (There’s a disclosure it came from the merchant on the reviews page.) 98% are influenced by ‘authentic’ reviews. Nobody questions the importance of reviews in building consumer trust and social proof. Indeed, […]

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I know you’ll find really useful. Compiled with advice from Eric Enge of Perficient Digital and enterprise SEO consultant (and SEL in-house advisor) Jessica Bowman, this just-launched downloadable guide — Enterprise SEO Tools for […]

How SEOs can grow their talent, influence and impact

How SEOs can grow their talent, influence and impact

We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the organization – right on up to the C-level – brands are now starting to tap into the full potential of their SEO talent. As an SEO, you have amazing potential to become ingrained in your organization’s DNA, as you have the best insights and knowledge into what customers want and need. And in terms of career development, you are in the best position to fulfill the hybrid roles modern organizations need to combat the skills shortage impacting the wider […]

Digital asset management platforms: What are they good for?

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. As our report, Enterprise Digital Asset Management Platforms: A Marketer’s Guide, shows, the specific benefits of using a digital asset management platform include – but are not limited to – the following: • Improved communication between in-house and freelance/contract workers. Some […]

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub: Recipe results. Last December, Google added similar support to the rich resting tool for recipes. You are now able to see not just how recipes look on these displays but also how-to markup. How to markup. Google introduced how-to markup officially last May at Google I/O. How-to search results in Google will show searchers step-by-step […]