Google mobile-first indexing to be applied to all sites within a year

Google mobile-first indexing to be applied to all sites within a year

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first indexing. Google first introduced mobile-first indexing back in November 2016 and by December 2018 half of all sites in Google’s search results were from mobile-first indexing. Mobile-first indexing simply means that Google will crawl your site from the eyes of a mobile-browser and use that mobile version for indexing and ranking. All in on mobile-first […]

Create display network exclusion lists with this (free) tool

Create display network exclusion lists with this (free) tool

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see some of the sites and content display ads would show up alongside.” Rigotti is head of Commercial Account-Based Marketing for Adobe Experience Cloud, but created this on the side. (I first met Dave in 2013 when he and a colleague built a free UTM tagging tool for Bing Ads URLs back when we had to […]

Google search view in 3D now live for e-commerce sites

Google search view in 3D now live for e-commerce sites

At Google I/O last year, Google announced 3D images with augmented reality in search. Google even posted live examples of this last year. But now it is showing up for some e-commerce sites. Burberry bags in 3D. Glenn Gabe of G-Squared Interactive shared an example on Twitter of a Burberry bag showing up as a “view in 3D” option in the Google search results. Here is that snippet: View in 3D. When you click on view in 3D, Google will show you the image using AR, augmented reality, as if it is in front of you through your mobile phone’s camera lens. Here is how the bag looks like on […]

Google Search Console now lets you export more data

Google Search Console now lets you export more data

Search Console users can now download complete information (instead of just specific table views) from almost all reports, Google announced Wednesday. Data can be exported as a Google Sheet, Excel or .CSV file. Source: Google. Why we care Being able to export your Google Search Console reports makes it easier to analyze and manipulate the data using other tools. It also provides you with the option to join datasets, perform more advanced analyses or just visualize the data a different way. More on the news Downloaded Enhancement reports include the list of issues and their affected pages, a daily breakdown of your pages, their status and impressions from Google search. […]

Know your site. That’s how you stay ahead of algorithm updates

Know your site. That’s how you stay ahead of algorithm updates

SAN JOSE — “Google’s looking at you and wondering, who are you, what are you doing, what is your purpose?” That’s the viewpoint of Mordy Oberstein, CMO of RankRanger, who discussed during his session at SMX West in San Jose how establishing and staying true to your site’s identity can help future-proof it against Google search algorithm updates. “For example, if you’re a health information site, are you really about offering me health information or are you trying to push something underneath the surface? Are you actually a covert commerce site?” What to watch for Google’s core algorithm updates generate a lot of rankings volatility; but unconfirmed updates may also […]

‘Made in USA’ ad extensions spotted on Bing

‘Made in USA’ ad extensions spotted on Bing

A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing. Interestingly, the automated ad extension was spotted in Bing.com results in Germany by Frank Sandtmass of Hamburg-based SEO and Analytics firm Vertriebsberatung. Why we care. Microsoft Advertising has a number of automated ad extensions that can appear in text ads on Bing. The aim of any of them is to give users more information and increase click-through rates. Automated extensions pull data from a range of sources — landing pages and domains, ad copy and in some cases third-parties — and can display automatically without […]

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been pushing Shopping advertisers to adopt Smart Shopping campaigns — and to even switch away from standard Shopping campaigns entirely. You shouldn’t abandon standard Shopping just yet, said Kirk Williams, owner of ZATO Marketing at SMX West in San Jose last week, but it’s probably time to start testing and understanding how Smart Shopping campaigns work. “Smart Shopping can definitely perform well, but what you lose if you just run Smart Shopping campaigns is data that can inform other marketing efforts,” said Williams. “You still want […]

How to use the AMP status report to identify page errors, validate fixes

Google has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search Console and allows users to identify issues and validate fixes. [embedded content] Why we care Although AMP isn’t a ranking factor, page speed is; and AMP can be used to create fast-loading pages, Stories, ads and more. Knowing how to use Search Console to identify and resolve errors can help you deliver a better experience to your mobile users. More on using the AMP status report The AMP status report top-level view displays crawled AMP pages and the default chart shows the trends for AMP […]

Google Images to replace dimensions overlay on image thumbnails

Google Images to replace dimensions overlay on image thumbnails

Google Images will soon replace the dimensions information you see in the image search results, as you overlay your mouse cursor over a specific image thumbnail. Google will replace the dimensions information with product, recipe, video, and soon, licensable labels based on the query. What is changing? Here is a screenshot highlighting the dimensions section of the image thumbnail in Google Image search: By the end of this week, a Google spokesperson told Search Engine Land, the image size dimensions will be replaced with product, recipe, video, and soon, licensable labels. Google was unable to share a screenshot of the new change. We will update this story when we see […]

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever. That is because investing primarily in low-funnel, branded traffic limits reach to the shoppers who already know your brand. This customer pool is both finite and shrinking. Google Ads is also saturated with competition and constantly changing. Players including Amazon and Walmart are buying up the SERP and often outbid other retailers on their most […]