Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find tickets online, the company told The Verge Tuesday. The new title frontloads “Harley Quinn”, the main character’s name, instead of burying it at the end. Why we care The name change is a reminder of the important role search can play in brand marketing strategies — even those of big studio releases. The quick name change came in an attempt to recover from what was a disappointing opening weekend. As we know, though, search […]

Yelp launches ‘Showcase Ads’ and store visits attribution

Yelp launches ‘Showcase Ads’ and store visits attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers. Below is an example provided by the company. Yelp added that Denny’s and other large brands had tested these products prior to their announcement with successful results, although it didn’t offer any specifics. Yelp […]

Unconfirmed Google Search ranking update feels big

Unconfirmed Google Search ranking update feels big

Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even occurred. Always changing. Yes, Google’s search results are always changing and new pages come into the index, new signals are being refreshed and Google makes thousands of changes per year. We know that, but it is not that often that we see such a big spike in both the SEO community chatter and the rank checking tools. Rank checking tools. Here are some […]

Google resolves rejected Posts problem

Google resolves rejected Posts problem

Last week many local SEOs discovered that their Google Posts were being rejected. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new Posts to publish. Old Posts will post. The company also said that old Posts, which had been rejected, would be published “in the next few days.” Local SEOs should check for duplicates, in the event any of their Posts “got through” last week. Google Post PSA Update: The Google has noted that the fix went live today for new posts so any new post you create should work as […]

Conditional IF functions now available in all Microsoft Advertising accounts

Conditional IF functions now available in all Microsoft Advertising accounts

Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. For example, if a user searching Bing has previously visited your site and is on a retargeting list, you can use an IF function to show an offer or other messaging targeted to them and a default message to visitors who aren’t on that audience list. How to structure IF functions. IF functions can be used in expanded text ad headlines and descriptions, but not URLs. The formatting for audiences looks like this: […]

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure for the next-generation of “spatial-computing devices,” which includes wearables, autonomous vehicles and other devices. Scape wants to make any physical location or place capable of displaying AR content. The challenge has been location […]

How to use Google’s new price competitiveness report in Merchant Center

How to use Google’s new price competitiveness report in Merchant Center

The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The report, in beta, is located under the Growth section in the left-hand menu in GMC. To join, you first have to opt into the Market Insights program. “Additionally, the account using the program must meet certain minimum requirements for participation in Shopping ads or Shopping Actions,” says Google. Per the policy, you are not allowed to repackage, sell or embed this data elsewhere. What the […]

Paid search marketers can find success with top of funnel campaigns

Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel channels. Top-of-funnel usually refers to the Awareness stage and can even include parts of the Consideration stage. In the Awareness stage, folks are feeling symptoms of a problem and may not have even been able to put a name to a problem yet. In this stage, they’re still gaining awareness of whether this issue affects […]

Google Search Console adds review snippets performance, enhancement and testing reports

Google Search Console adds review snippets performance, enhancement and testing reports

Google announced new reports within Google Search Console to help you with your review snippets. Google added a new enhancements report, a new performance report and added new support for review snippets on the rich result testing tool. Rich snippet enhancement report. The new rich snippet Enhancement report is available for those sites who have implemented reviews or ratings structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site. If there are items you need to fix, like other enhancement reports, this report will walk you through the process of fixing the report. Here is a screen shot of this new rich […]

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

I thought it would be fun to sit down with the man who has helped form this industry. Chris Elwell made it financially feasible to run SEO and SEM events in our space. In 1999, he had the vision, along with Danny Sullivan (who will be the keynote at SMX Advanced in June) to try to put together a conference with like-minded search engine marketers, even before the space had a real name. Guess which tiny company had a table at that first event? Chris Elwell has a rich history in the publishing world, and he is the CEO of Third Door Media, the company behind Search Engine Land and […]