Automatically manage exclusions with this bad placement cleaner script

Automatically manage exclusions with this bad placement cleaner script

Fighting bad placements in Google’s display network can be a daunting task for many. Especially when performance reviews and placement exclusions are done manually. But this account level script can lessen some of the pain points and help advertisers save money by automatically excluding bad placements. These are the problems the script is trying to solve: Exclusions of bad placements based on domain endings Exclusions of bad placements in standard display campaigns Exclusions of bad placements in video campaigns Exclusions of bad placements in mobile apps It sounds like a perfect script, right? Well, there are some limitations you should be aware of: Google Ads scripts cannot really modify any […]

Danny Sullivan to keynote SMX Advanced 2020

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as Public Liason for Search. His current role is all about helping the public better understand Google search — and helping Google better hear and incorporate public feedback. This through-the-looking-glass presentation will offer an invaluable glimpse into the search engine’s inner-workings from the man who knows it best. Danny then will join Search Engine Land Contributing […]

Google adds Siri Shortcuts to its iOS apps

Google adds Siri Shortcuts to its iOS apps

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google Ads, are to brands and business owners. More on the announcement Siri Shortcuts allow iOS apps to integrate their functionality with the Siri voice assistant. This enables Siri to trigger an […]

Google Posts being rejected because of non-compliance with image guidelines

Google Posts being rejected because of non-compliance with image guidelines

“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs, however, have reported being able to get Posts up today. Below are some example Posts that have been rejected. No stock photos. Colan Nielsen of SterlingSky said in email, “From what I can gather it seems that Google is tightening up their desire to have better quality images in posts — mainly not wanting users […]

Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry with over 7,000 solutions. What does this next decade hold for the field? We face two competing themes. One: much-needed maturing of the martech profession and martech vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches […]

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday. Google had already extended Showcase Shopping ads to Discover and YouTube last year. Until now, Smart Shopping campaigns were the only way to get Shopping ads on Gmail. How to enable. In the web UI, you’ll already see the option to include YouTube, Gmail and Discover from the Networks section in your Shopping campaign settings. Opting into Search Network opens […]

The importance of building brand awareness through Amazon advertising

The importance of building brand awareness through Amazon advertising

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and sales. However, it’s no longer the case that Amazon advertisers are focused entirely on direct response goals, and marketers should be looking at the brand-building potential across both […]

Happy 15th birthday to Google Maps, the company’s second most important product

Happy 15th birthday to Google Maps, the company’s second most important product

Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can deliver turn-by-turn navigation almost anywhere in the world. Celebrating its 15th anniversary this week, Google introduced a refreshed version of app for Android and iOS with some new features: There are now five (not three) tabs at the bottom of the map screen: Explore, Commute, Saved, Contribute (photos, reviews, content), Updates (feed of recommended places). […]

Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new with old to create a tool that has value for something, we as SEOs, do all the time. Keyword grouping and change review. We will leverage a little known algorithm, called the Apriori Algorithm, along with BERT, to produce a useful workflow for understanding your organic visibility at thirty thousand feet. What is the Apriori […]

Justice Department homing in on Google Ad Manager in antitrust probe

Justice Department homing in on Google Ad Manager in antitrust probe

The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the Wall Street Journal reported Wednesday. Companies the DOJ has reached out to include the New York Times, Gannett, Condé Nast, Oracle, Yelp and DuckDuckGo among several others. Focus on Ad Manager. The reported focus of the investigation is Google Ad Manager. Google Ad Manager is the combination of DoubleClick for Publishers and DoubleClick Ad Exchange, which were rebranded in 2018. Google acquired DoubleClick in 2007 for more than $3 billion. The core inquiry, according to the report, revolves around two related issues: […]