Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for businesses to view and respond to reviews across multiple platforms. Responding to reviews has become a critical aspect of digital customer service and marketing. When it comes to local rankings, Google factors in the number, quality and ratings of reviews. Businesses that do a good job managing customer feedback are also likely prioritizing customer service and creating a cycle of […]

2 weeks until Search Marketing Expo. Don’t miss out!

2 weeks until Search Marketing Expo. Don’t miss out!

In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that boost traffic, drive conversions, and generate sales. It’s three lanes with no limits! Join them February 19-20 for unrivaled training, featuring inspiring keynote speakers from Under Armour, Procter & Gamble, and Search Engine Land, interactive consulting sessions with industry experts, and the opportunity to meet people who will be your professional colleagues and personal friends for years to come. See what’s in store: Unbiased training from the Search Engine Land experts you trust. 100+ […]

Video: Jim Boykin on how link building has evolved over two decades

Video: Jim Boykin on how link building has evolved over two decades

Jim Boykin from Internet Marketing Ninjas had me at his office to talk about the early days of SEO and how things have changed over the past couple of decades. Jim has been and still is an important personality in our industry, and it was really nice sitting with him and talking about SEO. We talked about the early days of link building, how link building has changed over the years. We also talked about some of the changes at his company, including when he acquired WebmasterWorld and other SEO communityies and then sold them back. That led us into a chat about overall business advice and running a company. […]

5 takeaways for marketers from Google’s Q4 2019 earnings

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since becoming Alphabet CEO. Google Q4 advertising highlights: Google search and other advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in advertising revenue in the fourth quarter, up 31%. Network advertising revenues were $6.0 billion, up 8%. The company said shifted its ad mix to favor Google […]

Pro Tip: Here’s why content audits are so important

Pro Tip: Here’s why content audits are so important

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit. I’ve followed this process with several SEO clients and it yielded impressive results. One client in the employment industry saw a 40% lift in organic traffic and a 131% increase in goal completions in nine months. A client in the education space saw […]

Filter, sort, bulk manage product groups in Microsoft Shopping soon

Filter, sort, bulk manage product groups in Microsoft Shopping soon

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with product groups. This means advertisers will be able to “make bulk changes faster, enable percentage-based bid changes, and view side-by-side performance data when subdividing Product Groups,” wrote product manager Joseph Damiani. Scripts will allow you to automate Shopping campaign monitoring and updates for bid management, for example. Why we care. These are very welcomed updates […]

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

After interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO in an SEO agency company. We also talked about the process of content creation in SEO, multimedia in SEO and capitalizing on misalignments in SEO. I apologize for the audio issues, there was […]

How to get client buy-in to try new PPC tactics

How to get client buy-in to try new PPC tactics

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the unfamiliar. New PPC tactics could include: Running ads in a new channel. For instance, expanding into Microsoft Advertising when you’ve only run Google search. Trying a new ad type (video, carousel ads, lead ads, etc.) Incorporating a new audience (lookalikes, customer match, etc.) […]

Amazon’s booming ad business grew by 40% in 2019

Amazon’s booming ad business grew by 40% in 2019

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Amazon’s advertising business makes up the bulk of what it reports as “Other” net sales. “Advertising as a subset has been growing at about the same rate year-over-year in the fourth quarter than […]

Google Search Console fixed a bug with Google Tag Manager verification

Google Search Console fixed a bug with Google Tag Manager verification

As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google Tag Manager. Google has confirmed it fixed an issue with the Google Tag Manager method of verification. Reverify. Google said you may need to reverify your site or property in Search Console if you were using the Google Tag Manager method. The issue “should be solved by now” and reverifying should work. Verification. There are many other ways to verify your site in Search Console, as described here. These include: HTML file upload HTML tag DNS record Google Analytics tracking code Google Tag Manager […]