Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged 25–60. Source: Ignite Visibility. The biggest influence on clickthrough. When asked which factor most influenced their decision to click on a result, 62.9% of respondents said it was the description, 24.2% said it was the brand name […]

SMX Overtime: Here’s how multi-location brands can manage their local listings

SMX Overtime: Here’s how multi-location brands can manage their local listings

During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a company with 5 reviews outrank a company with 100 reviews? Some multi-location businesses that have fewer reviews than another multi-location business may still rank higher for a few reasons.  The first is proximity or location. There are certain categories where the […]

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected search advertising growth would be in line with the 11% seen in the previous quarter. LinkedIn revenue growth has been decelerating. Revenue increased by 24% year-over-year last quarter, down from the 25% growth of the previous two quarters. The LinkedIn audience […]

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe. The newish Apple Maps has a range of improved features and content: Look Around: 360-degree street-level photography, like Google Street View Collections: personalized places lists that can be shared […]

The digital marketing transformation led by Google and Amazon

The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys; they can be at the beginning and end, too. Google’s been working on shedding its image as “just a search engine” for a few years now, but in 2019 it took its greatest […]

What’s happening with featured snippets?

What’s happening with featured snippets?

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m the CMO of Rank Ranger. I want to talk to you today about featured snippet de-duplication. What has happened? What has not happened? What’s been a bit problematic along the way. […]

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Made famous among SEOs by Rand Fishkin’s zero-click posts and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices, Jumpshot data from Avast installations. Jumpshot analytics were based on Avast data. Avast offers anti-virus protection and other services. Avast says its software is installed on roughly 435 million active devices, while Jumpshot claims it collected data from more than 100 million devices. Jumpshot promised marketers the ability to “understand consumers’ entire path-to-purchase online.” The company’s customers included Unilever, Microsoft, IBM, […]

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket as Google+ fizzled in the last decade, has a mobile feed winner this time around, but advertisers who have been testing ads in the feed with new Discovery campaigns tell us they’re impressed with the initial results. The level to which […]

Google has stopped deduplicating right-sidebar featured snippets

Google has stopped deduplicating right-sidebar featured snippets

URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings. URLs for pages that earn the right-sidebar featured snippet currently appear twice on the first results page. Since this is temporary, site owners should monitor their traffic and click-through rate. When the format gets pushed into the main column, those URLs […]

Video: Lisa Barone on the early days of SEO blogging

Video: Lisa Barone on the early days of SEO blogging

It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Vice President of Strategy at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she has moved on to crush bigger problems as a VP at a successful full-service digital agency, I am still writing stories about search. But you can tell from the interview that Lisa is still super passionate about SEO and the […]