Beyond Google and Facebook advertising: 17 ad platforms you should try

Beyond Google and Facebook advertising: 17 ad platforms you should try

While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even better, they might be more receptive to ads that aren’t displayed on the usual sites. You’ll also increase brand-name awareness when people see your company name on multiple locations. Below are 17 additional ad platforms to consider. 1. Microsoft Advertising If you want to reach folks on Bing, you’ll have to use Microsoft Advertising (formerly […]

DuckDuckGo has other ideas for Google’s EU search choice screen

DuckDuckGo has other ideas for Google’s EU search choice screen

Even though it’s one of the options, DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. It boils down to giving users more search engine choices and more details about the selection process. DuckDuckGo’s proposed search engine selection screen also includes an introduction screen to provide users with more information regarding their decision. Source: DuckDuckGo. The introductory screen. Google’s proposed design combines details and choices on one screen (as seen above). DuckDuckGo’s proposed initial screen informs users that they can change their default search engine later. DuckDuckGo’s version also tells users that “search engines vary […]

Free Search Marketing Expo passes are here!

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice on your SEO strategy? Workaround for an analytics issue? The SMX Clinics have you covered. No presentations. No PowerPoints. It’s 100% Q&A with the experts you trust. Raise your hand, take the mic, and ask away. Find solutions that boost ROI. […]

Google Search Console launches new removals tool

Google Search Console launches new removals tool

Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.” You can also go to https://search.google.com/search-console/removals to access the tool and then select a property. Temporarily remove URLs. Google allows you to remove URLs from showing in Google search quickly via Google Search […]

Botify partnership with Microsoft brings real-time content indexing to Bing

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO Botify said by phone that there’s no money changing hands between Bing and Botify in this arrangement. Bing is testing the API with a few large partners, although Menard says this relationship is unique to his knowledge. Menard also said that […]

How BERT is helping SEO agencies focus on collaboration strategies

How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path to complete desired onsite actions. What is the Google BERT update? The focus of the BERT algorithm remains, as ever on good quality content. However, the thing that makes BERT different from the rest of the Google family of algorithm updates is its understanding of context. BERT enables Google to determine relevance. It focuses on […]

What local SEOs should focus on in 2020

What local SEOs should focus on in 2020

Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the repeated injunction to “test, test, test”) there really wasn’t any. The following four sets of recommendations, from GatherUp’s Mike Blumethal, Moz’s Miriam Ellis, RioSEO’s Krystal Taing and LocalSEOGuide’s Dan Leibson, illustrate the range of opinions and diverse tactics that constitute local […]

How to optimize your website’s crawl budget

How to optimize your website’s crawl budget

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate content Soft-error pages Low quality and spam content Faceted navigations and URL parameters And hacked pages. The best approach to optimize the crawl budget is to start with improving overall site […]

Your reputation depends on a solid (and legal) online review strategy

Your reputation depends on a solid (and legal) online review strategy

Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers read online reviews before making a purchase. As they seek out peer reviews on brands or products that they’re considering doing business with, they’re looking for specific things. Consumers actually look for negative reviews to discover authentic feedback […]

Google’s SEO job description highlights importance of collaborating with multiple teams

Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job description is that Google shows the importance of the SEO not working by himself or herself in a silo but working collaboratively with multiple teams and departments. The job descriptions says, “You’ll join a team of experienced growth marketers and collaborate very closely with the central growth product and engineering team as well as growth […]