Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history in SEO. He has been doing SEO for two decades and has worked in-house, done agency work, had his own company and now works for a massive enterprise. We talked about how Google News works and how he finds it funny sometimes how he gets blamed for some perceived bias within Google News. Specifically, because […]

Bridging SEO and web development: How to get developers on your side

Bridging SEO and web development: How to get developers on your side

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board with your efforts, but it also helps to have a few strategies to improve your relationship with them. Jiang will be presenting ways to nurture a healthy, productive environment where both SEOs and […]

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top.” With the desktop rollout from a week or so ago, Google said that “early tests for desktop were positive, we are always incorporating feedback from […]

Systematically upgrade your existing content: Here’s how (and when) to do it

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing. Upgrading existing content provides the following benefits: Provides a better user experience: Users read your […]

Google Ads’ Performance Planner can help predict performance across accounts

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like when you’re asked to predict performance at various spend levels, performance targets or total conversion goals for a meeting tomorrow morning. Our team at Google built Performance Planner for just these situations. When you […]

Google Datasets Search is out of beta and adds new features

Google Datasets Search is out of beta and adds new features

Google announced today it has graduated Google Datasets Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Datasets search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains. The service launched as a beta in 2018 as a way to find data from sciences, government, some news organizations. New features. Google added new features to Google Datasets Search with this rollout. Those new features include: […]

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

In a move that taps into the default effect, Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with tie-ins where results include references to information from data sources across an organization. This will supplement Chrome search in a business context with information for locating SharePoint sites, OneDrive content, Teams, and Yammer conversations. Microsoft wants Chrome users to know Microsoft Search is available when Bing search is set as the default search engine. Wouldn’t […]

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far the industry has come since Mike opened his internet marketing agency in 1995, and the ways technologies like AI and machine learning are impacting both search ads and organic search. “Google search is the biggest on the planet,” says Mike, “The world’s largest parallelized computing system. Nothing in history has ever existed like this. One […]

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight search results have been and will continue to be ranked on the basis of price and convenience (i.e., flight duration, number of stops, layovers, etc.). Google explained that compensation from airline and travel partners has historically not impacted rankings. The “ads” and “sponsored” links were required because Google received booking referral fees from some airline […]

Listings that earn featured snippets will not repeat on the first page of Google search

Listings that earn featured snippets will not repeat on the first page of Google search

Pages that earn a featured snippet will no longer repeat as a regular search result on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced Wednesday. The corresponding regular search result will instead appear at the top of the second page of results. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead of twice. For those that don’t own the featured snippet, it means that your competitor that does own it will no longer appear twice. Because it is now possible to earn a featured snippet while appearing on the […]