The Amazon ad juggernaut: What’s your experience been?

The Amazon ad juggernaut: What’s your experience been?

Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019. And nearly half said they planned to increase it by more than 25%. Has that actually occurred? Have results met with expectations? We’re eager to find out how perceptions and use of the platform have changed in the past year. That’s why we’re asking commerce advertisers to fill out a brief survey on the topic. We […]

Stop paying for clicks when you’ve hit conversion capacity with this script

Stop paying for clicks when you’ve hit conversion capacity with this script

A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you continue to run PPC ads after you’ve hit capacity, you’re basically throwing your money down the drain. Trying to fine-tune your performance by limiting budget isn’t the answer, and keeping a constant eye on conversions to manually pause campaigns when you’ve hit capacity is a job in and of itself. Other solutions like 24/7 Bidding […]

Google’s mobile-first indexing guide update emphasizes the same content across site versions

Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document was updated on Jan. 21, 2020, with the previous version having been updated on Oct. 9, 2019. Crawling. A section titled “Make sure that Googlebot can access and render your content” has been added. In it, developers are advised to use the same meta robots tags on the mobile and desktop versions of their site. This is particularly important with regards to the noindex and nofollow attributes. Lazy loading […]

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt. Help your like-minded colleagues stay in-the-know on all-things search marketing by spreading the word AND have a shot at scoring some sweet swag while you’re at it! Top MVP winners must reside and work in the U.S. This […]

Raising the stakes on product category pages

Raising the stakes on product category pages

E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying journey, explained Aleyda Solis, international SEO consultant for Orainti. However, inventory can change and the way your pages are structured has to facilitate a seamless customer experience while signaling relevance to search engines. “The most important part [of optimizing for a shifting inventory] requires a deeper look at your inventory and understanding what and how […]

Video: Josef Sperzel talks technical SEO and using Python to pull data

Video: Josef Sperzel talks technical SEO and using Python to pull data

In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,” said Sperzel, “Understanding the ins and outs of the actual code base and being able to pull and push data.” At the time of the interview, Josef was the VP director of SEO for MediaHub (part of the MuellenLowe Group). He has since joined Horizon Media as Group Director of SEO. As an English major, […]

Want to speak at SMX Advanced? Submit pitches today

Want to speak at SMX Advanced? Submit pitches today

Since we first launched SMX Advanced in 2007, we’ve worked hard to create the kind of search marketing conference that lives up to the “advanced” label. Buoyed by the authority of Search Engine Land editors and coordinators, as well as our brilliant community of speakers and contributors, the event has hosted hundreds of sessions highlighting cutting edge search tactics for the past 13 years. But cutting edge tactics sure do change (exhibit A: Rand Fishkin’s rundown of his 2008 SMX Advanced presentation). So here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever. We are currently accepting speaking pitches for SMX Advanced, […]

Get ready for an even stronger Google in 2020

Get ready for an even stronger Google in 2020

Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to Google, including the rise of Amazon – Google just keeps finding ways to become more dominant. Here’s what I see happening in the coming year: 1. Google asserts its dominance The two most popular sites in the world are Google and YouTube, with 108 billion users between them. Google is leveraging these them to become […]

Google will drop support for data-vocabulary.org structured data on April 6

Google will drop support for data-vocabulary.org structured data on April 6

Data-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org schema come April 6th, rich result features for your pages will no longer appear, which means less organic visibility and, as a consequence, potentially decreased traffic. More on the announcement “From January 20 until April 6, any data-vocabulary.org structured data on a web page will trigger a warning for the appropriate rich result type. After […]

CallRail adds call analytics integration with Google My Business

Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set up, says Mann. CallRail also developed the solution, it appears, partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. GMB call data very limited. GMB provides limited call insights and no call recording, Mann explained. He added that it also doesn’t capture calls originating from the desktop or where users have […]