6 outstanding search marketing workshops. Which will you choose?

6 outstanding search marketing workshops. Which will you choose?

Do you have a search marketing specialty? Maybe it’s selling products on third-party platforms like Amazon or Facebook… perhaps it’s paid search… maybe the nitty-gritty of multi-location or technical SEO. Attend a full-day workshop at SMX and master a specific aspect of search marketing. Each is hosted by recognized industry experts and packed with channel-specific strategies and tactics you’ll implement immediately. Join us in San Jose Friday, February 21 from 9:00am – 5:00pm for: Digital Commerce Marketing Amazon Advertising for Performance Marketers, with Elizabeth Marsten, Senior Director, Strategic Marketplace Services, Tinuiti, and Nancy-lee McLaughlin, Director, Marketplace Search, Tinuiti Paid Social Commerce: Turning Buzz Into Biz, with Michelle Stinson Ross, Content […]

The latest data on the January 2020 Google core update

The latest data on the January 2020 Google core update

Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we know from Google, as we previously reported, is that the January 2020 core update started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or […]

SameSite requirements for cookies: What SEOs and developers need to know

SameSite requirements for cookies: What SEOs and developers need to know

As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie contexts. This change also makes it easier for browser creators to grant the user options to manage third-party cookies and first-party cookies independently. First party cookies frequently hold persistent state information for features such as recognizing the browser for express logins on sites users have previously logged into. Users might like to keep these but […]

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided by Microsoft’s Bing search engine and its contextual ads will be served by Microsoft Advertising (formerly Bing Ads) under the Verizon Media and Microsoft Advertising partnership. However, at the time of publishing, ads do not appear to be showing on search results pages. Privacy features. OneSearch does not employ cookies to track online behavior for […]

Google desktop favicon search results study

Google desktop favicon search results study

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some users think that favicon results are ads. When the desktop results launched we carried out a similar study to identify the effect of the changes. Methodology We asked a set of 250 users to look at 12 images of desktop search results and answer the question “Does this image contain any adverts?” with a “yes” […]

Case study: The true value of informational content for e-commerce SEO

Case study: The true value of informational content for e-commerce SEO

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. But how do we isolate factors to demonstrate that it is indeed the informational content that contributes to a website’s overall SEO performance, and not other optimizations and developments? This article presents a case that supports the theory of informational content helping commercial pages rank better and generate additional sales. Are you in a hurry? […]

Google Search Console unparsable structured data report data issue

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.” This was dated January 13, 2020 through January 16, 2020. To be fixed. Google said they will fix the issue with the internal misconfiguration. It is, […]

Google January 2020 core update almost done rolling out

Google January 2020 core update almost done rolling out

Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked, the update is mostly done, though as with any core update, it may take to two weeks to fully complete. — Google SearchLiaison (@searchliaison) January 16, 2020 Google January 2020 core update. This Google search algorithm update was announced on Monday and began rolling out Monday at 12pm ET. The rollout is global and impacting […]

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic  ‘Popular Products’ listings in mobile search results

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced the official rollout of “Popular Products” for apparel, shoe and similar searches in mobile results. Organic product listings. Google has been experimenting with ways to surface product listings in organic search results, including Popular Products, which has been spotted for several months now. The section […]

Video: John Morabito on uncovering opportunities in branded search

Video: John Morabito on uncovering opportunities in branded search

John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for your own products and brand names. Even competitors can outrank you for these branded keyword phrases. So it is important for you all to be on top of these potentially missed opportunities. You […]