Microsoft Advertising to deprecate average position after all

After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Deprecating starting in April. Microsoft Advertising announced Wednesday that it will deprecate average position beginning in April. It introduced the slate of position metrics ( Microsoft refers to them as “prominence metrics.”) Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute top impression share lost to rank Absolute top impression share lost to budget Why we […]

SMX Overtime: When to use PPC automation (and when not to)

SMX Overtime: When to use PPC automation (and when not to)

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns? I wrote a post about three years ago about decision trees for SEM segmentation that, for the most part, still outlines how we structure our accounts. For each major element (audience or keyword for search, different audience types for YouTube) ask yourself two […]

Google buys Pointy to bring SMB store inventory online

Google buys Pointy to bring SMB store inventory online

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition will help Google offer more local inventory data in Google My Business (GMB) listings, knowledge panels and ads especially. It complements Google Shopping Campaigns’ local inventory ads, which are largely utilized by enterprise merchants and […]

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can also see the simulator icon at the ad group level in Target ROAS campaigns that aren’t using a portfolio strategy. Target ROAS bid simulators are now available in Google Ads. The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your […]

7 reasons why you need to update your reputation management strategy in 2020

7 reasons why you need to update your reputation management strategy in 2020

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before! However, I am not certain that I would call online reputation management a “mature” industry, yet. Search algorithms have become more sophisticated, making search engine optimization of positive content more challenging to supplant negative items in search. Social media platforms, responsive to criticisms for enabling astroturfing in politics, have tightened security such that it is more challenging for agencies to manage accounts on behalf of […]

Responsive search ads available globally in all Microsoft Advertising interfaces

Responsive search ads available globally in all Microsoft Advertising interfaces

After running responsive search ads in open beta for several months, advertisers in all available markets can now set up responsive search ads in their Microsoft Advertising accounts. Recommendations for RSAs. Responsive search ads (RSAs) are available via the web UI, Editor and Microsoft Advertising API, the company announced Monday. You can also import RSAs you’ve set up in Google Ads. Here’s a look at the RSA editing pane in Microsoft Advertising Editor with fields to enter multiple headlines and descriptions. The system then automatically serves headline/description combinations predicted to improve click-through rates. You have the option to pin headlines and descriptions if you have to ensure specific content always […]

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results. The announcement. Google announced this on Twitter Monday in the following tweet: Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv — Google SearchLiaison (@searchliaison) January 13, 2020 Before. Here is a screen shot […]

Google January 2020 Core Update rolling out later today

Google announced on the @SearchLiaison Twitter handle Monday morning that it is rolling out a new core update later today — the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. The announcement. Google said, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates. The most recent previous core update was the Sept. 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big […]

Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach

Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of local business listings at scale for Google My Business by allowing third parties to expedite the process. According to several studies over the past few years, a substantial number of GMB profiles remain unclaimed (e.g., 56% in 2016, 32% in 2018). Seeking those with lots of SMB relationships. The program, like its predecessor, enlists “groups or organizations handling large amounts of business data” to help local businesses claim their […]

Google Rich Results testing tool now reports on unloadable embedded resources

Google Rich Results testing tool now reports on unloadable embedded resources

Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources. Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can also show you what those rich results may look like directly in the Google search results. The tool does not tell you if your rich results will display in search but that if they do, what they may look like. Google said “Test your publicly accessible page to see which rich results can be generated by the structured data it contains.” What are rich […]