Video: William Álvarez on the importance of structured data and Google search

Video: William Álvarez on the importance of structured data and Google search

William Álvarez, the Director of Organic Search at Catalyst, invited me to his office, 3 World Trade Center, to chat about SEO. We spoke mostly about his thoughts on why structured data is not just important today for getting richer results in Google but his thoughts on why it will be important in the future. William believes that in the future, Google will reward sites using structured data with added user interface features in search. Not just simply by places more content in or around your snippets, be it stars, videos, images, and more content but more. He envisions an almost branded Google search page for your web site. So […]

Save up to $450 on expert-led search marketing training

Save up to $450 on expert-led search marketing training

Your chance to save up to $450 on a seat at Search Marketing Expo expires this Saturday night. Don’t wait — register now and join us February 19-20 in San Jose for an all-new agenda featuring 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Breaking news! Benjamin Spiegel – Chief Digital Officer, P&G Beauty at Proctor and Gamble – will join Dana Tan – Sr. Manager, Global SEO, Under Armour, and Search Engine Land Editor-in-Chief, Ginny Marvin for a fireside keynote chat about increasing digital commerce sales at the intersection of SEO, PPC, and social. See the agenda! Make this the year you […]

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated the category and found “a sprawling network of fake locations and fake five-star reviews cluttering local Google Maps in the Greater Toronto Area.” Google has pledged to address the issue in response. In June 2019, a wide-ranging Wall Street Journal piece alleged that “millions of business listings on Google are fake” in an article that got considerable attention. In response, Google detailed how it fights […]

Google Ads testing custom dimensions to enable reporting based on your business structure

Google Ads testing custom dimensions to enable reporting based on your business structure

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to report on categories and subcategories aligned with your business structure and goals. For example, you could set up and run custom dimensions to see aggregated campaign performance by product line and department. It’s in beta now and accessible from the “Tools” dropdown in Google Ads when enabled. Screen capture provided by Steven Johns. Why we […]

SMX Overtime: Managing Google My Business profiles, reviews and more

SMX Overtime: Managing Google My Business profiles, reviews and more

As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring accurate pin locations? Google will often randomly change these and also accept edits from crowdsourced information that is not accurate, without any sort of push notification to the location owner that something has changed. This can definitely be frustrating. Other than just checking manually and dragging the pin back and forth, I highly recommend checking […]

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. Microsoft PromoteIQ. The commerce marketing platform, now dubbed Microsoft PromoteIQ, enables retailers to build out and control their own digital vendor marketing programs for brands selling on their sires. Retailers can configure a broad range of native ad placements and products […]

Conductor launches SEO services marketplace for Searchlight users

Conductor launches SEO services marketplace for Searchlight users

SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels they’re tasked with running. Marketplace. With the new Marketplace solution, marketers can request analyses, educational materials, content briefs and more from Conductor’s team of success managers. “This is a way to streamline a lot of the grunt work of SEO and also make it more accessible to those without an SEO background,” Conductor VP of […]

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling. An example of the search choice screen. Source: Google. How it works. Beginning on March 1, the search choice screen will be shown to users in the EU who are setting up their Android devices for […]

The dangers of misplaced third-party scripts

The dangers of misplaced third-party scripts

I was recently helping one of my team members diagnose a new prospective customer site to find some low hanging fruit to share with them. When I checked their home page with our Chrome extension, I found a misplaced canonical tag. We added this type of detection a long time ago when I first encountered the issue. What is a misplaced SEO tag, you might ask? Most SEO tags like the title, meta description, canonical, etc. belong in the HTML HEAD. If they get placed in the HTML BODY, Google and other search engines will ignore them. If you go to the Elements tab, you will find the SEO tags […]

Here’s some data to help you understand how to rank better with your brand name

Here’s some data to help you understand how to rank better with your brand name

When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive content when querying a company name, that’s a great first step in the brand/consumer relationship. If negative content ranks, well… you don’t get a second chance to make a great first impression. A research study my company conducted found that 22% of consumers won’t buy a product if they find a negative article when searching […]