With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search

With Bing Pages, brands can manage their profiles across Microsoft products,  including Bing Search

Microsoft has launched Bing Pages, a new product aimed at enabling businesses and individuals to manage their branding on Bing and Outlook. The program, first reported by MSPoweruser, is currently in beta. An example of a Bing Page. Source: Bing. Why we care Bing Pages show in Bing search results similar to a knowledge panel and give brands one more way to manage their online presence. They can use it to aggregate their social media links, publish contact details as well as customize their Outlook profiles with images and content. “[Bing Page owners] can also promote social media posts in relevant search results–at no cost,” the FAQ reads. Search Engine […]

Google handles reconsideration requests in batches

Google’s John Mueller said that when you get a manual action in Google Search Console and then submit that reconsideration request that Google will likely go through those requests in batches, group them into categories either by language or by type. What are reconsideration requests. A reconsideration request is a request to have Google review your site after you fix problems identified in a manual action or security issues notification. You would be notified of a manual action in Google Search Console. Batches? Mueller said in a video when I asked him at 3:09 mark, “Sometimes what just happens is that the team works on this in batches and they’ll […]

Video: Brian Dean on growing YouTube subscribers and the nofollow link change

Video: Brian Dean on growing YouTube subscribers and the nofollow link change

Brian Dean has a pretty impressive YouTube channel with almost 275,000 subscribers. He asked to come to my New York office and sit down and chat. So I obviously asked him how he got so many subscribers. In short, he said it is about making some really good quality videos that get the users attention right away and you convince them to listen through the whole video. If you can get a few videos that make it big, it can help grow your YouTube subscriber base. This is something that I am working on my channel. We also chatted about nofollow link attribute change from a few months ago. It […]

Google’s John Mueller on intent research vs keyword research for 2020

Google’s John Mueller on intent research vs keyword research for 2020

Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November. Keyword research won’t go away? I asked Google’s John Mueller, who is a webmaster trends analysts at the company, his thoughts on that topic. In short, he seems to be in agreement that search engines will continue to get better at understanding intent and rely less on keywords. But John did not go as far to say […]

Google tests user comments for live TV shows

Google tests user comments for live TV shows

Google has confirmed with Search Engine Land the search engine is testing user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events. What it looks like. This is a test, so you might not see it, but if you search for [the bachelor] on mobile search, you may see the ability to add comments to chat with other Google searchers. Here is a screenshot from @nikers85 on Twitter. Manage comments. You can manage your comments in Search here. Note that comments are public to all users and cannot be made anonymously. They appear with the name and picture […]

Direct site navigation via voice arrives on iOS Bing Search app

Direct site navigation via voice arrives on iOS Bing Search app

Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users. Voice navigation on the Bing Search app. Why we care For users who prefer to navigate via voice, the Bing Search app provides one more option and may help increase adoption. The Bing Search app navigation bar, which includes a carousel of categories such as “near me,” “news,” “movies,” “images,” and more, is also a relatively new UI feature that makes some of the most common verticals accessible as soon as the user opens the app. Consider Schema markup opportunities and other optimization […]

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – SMX West – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. Join us February 19-20 in San Jose! The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Keep reading for the big (read: 3,000 words big!) preview of everything in store, choose your ideal pass, and book now to save up to $450 off on-site rates! Kickoff Keynote: The Rise of Digital Commerce Marketing Is Reshaping Search Marketing Digital commerce is hot […]

Google working on fixing data in URL parameter tool

Google has confirmed that the company is working on fixing a data issue with the URL parameter tool. This is a legacy tool within Google Search Console that lets advanced SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. The issue. Many SEOs are noticing that the data shown in the URL parameter tool is not accurate. Ryan Mews wrote, “Did something change in GSC’s URL Parameter handling area? Seeing little to no parameters where there was once 100+ parameters for large e-com sites.” Jeff Flowers wrote, “the number of “URLs monitored” is now completely empty. Which is very odd for this site.” Glenn Gabe wrote, […]

Standard text ads will live on a bit longer, Microsoft Advertising says

Standard text ads will live on a bit longer, Microsoft Advertising says

Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March 31. Why we should care. Advertisers have not been able to create or edit standard text ads in their accounts for two years. Some advertisers may not have touched their ads for two years while others may be running standard and expanded text ads (ETAs) against each other and still seeing strong results from those […]

SMX Overtime: Broaden your reach with YouTube campaigns

SMX Overtime: Broaden your reach with YouTube campaigns

During my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our client contract restricts us from using TrueView for Action. What advice do you have for alternative approaches to driving conversions through YouTube ads? Even with regular TrueView ads, you can run call-to-action overlays that will appear over your ad and help drive clicks. From a targeting standpoint, leverage lower-funnel targeting like Customer Match and Similar […]