Why SEOs are going to miss the Structured Data Testing Tool

Why SEOs are going to miss the Structured Data Testing Tool

Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only that, but it was perfect for quickly visualizing which types and properties a webpage had provided, something highly useful for harder-to-read microdata. I know, it’s not even dead yet and I’m already referring to it with the past tense. *sobs gently* The SDTT strikes nostalgia in the hearts of many of those Structured Data tinkerers […]

How 9 major Google My Business updates in 2020 can help you rebound

How 9 major Google My Business updates in 2020 can help you rebound

So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to help businesses react to the pandemic by updating their GMBs with relevant information that affects their operations. Let’s take a closer look at those features and how businesses should view them. Temporarily closed The introduction of a Temporarily Closed feature made it possible for businesses to make the distinction between a permanent closure and […]

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update this post when the company responds. Below is a promotional screenshot captured by Tom Waddington, who told me the new upgraded profile is being promoted within the Google My Business dashboard. New upgraded Business Profile promotion from GMB dashboard Cost is $50 per month. The cost is $50 per month, subject to Google Guaranteed’s normal […]

What content survives Google algorithm updates?

SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In my keynote during our virtual SMX Next last month, I covered the past 20 years of Google algorithm updates and what SEOs need to focus on in the future. I later hosted a panel with a few veteran SEOs to discuss Google algorithms, including some advice from these experts on how to build content that survives future algorithm updates. A high bar […]

Google adds new mortgage feature box to search

Google adds new mortgage feature box to search

Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that shows a lot more information around mortgages. What is new. After you scroll past all the Google ads at the top of the search results page, you now get this “Mortgage loan” box that gives you several tabs of ways to break down the information you are looking for on mortgages. The tabs include: Overview: A definition of what a mortgage is. Calculator: A mortgage calculator to calculate your monthly payments and purchase budgets. Rates: This […]

Google delays mobile-first indexing deadline to March 2021

Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Now. Now that we are still knee-deep in this pandemic, Google said, “We realize that in these uncertain times, it’s not always easy to focus on […]

Guide to Core Web Vitals for SEOs and Developers

Guide to Core Web Vitals for SEOs and Developers

Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part of the Page Experience Update some time in 2021. The metrics center on when certain events complete, including what is interactive or visually affected as these events take place while pages load until a point of stability relative to user experience. That means score values can change as users interact with your page. You achieve better scores when events occur faster along stop-watch time intervals. […]

Microsoft Advertising offers free stock images for Audience ads

Microsoft Advertising offers free stock images for  Audience ads

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience Network beta. It will also be available for image extensions in search text ads eventually. Audience ad images. Audience ads are native formats that run on MSN.com, Microsoft Outlook, Microsoft’s Edge browser and syndication partner sites. There are two types of Audience ads formats. You can either pull image and ad information from a product […]

Join us online Oct 6-8 for MarTech

Join us online Oct 6-8 for MarTech

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Attend MarTech online, this October 6-8, for free! This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies — all from the comfort and safety of your own computer. The site is up and registration is open… secure your spot now! Don’t miss this exciting opportunity to continue your training initiatives, engage with solution providers, and connect with the MarTech community — all for free. Hope to “see” you there 🙂   About The […]

News filter added to Google Search Console performance report

News filter added to Google Search Console performance report

Google has updated the performance report within Google Search Console to let you filter by “News” traffic in the search type filter. Google said on Twitter Tuesday, “Now you can analyze traffic coming from the News tab on Google Search.” What it looks like. Here is a screenshot of the filter option under the “search type” filter box. You can now filter by News, in addition to Web, Image and Video. You can also click the “compare” option to see how your news traffic compares to web or image or video traffic. Search type filter options. Here is a list of the current filter options: Web: Results that appear in the All tab. […]