A wishlist of improvements for Google My Business in 2020

A wishlist of improvements for Google My Business in 2020

There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working so hard to improve the Google My Business product so much. That being said, there are definitely still some items that I think are in drastic need of change. Here are the top 5 things I’d like Google My Business to update or change in 2020. 1. Customization inside GMB Insights. When you log in to the Google My Business dashboard, the options for Insights are pretty limited. You can see a week, a month, or a quarter on […]

New challenges ahead for attribution with the rise of intelligent tracking prevention

New challenges ahead for attribution with the rise of intelligent tracking prevention

[embedded content] Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital Intelligence at WPromote, and today I’m gonna talk about some of my thoughts about 2020 and the road ahead. I think one of the biggest trends that we’ve seen in 2019 is actually the increased focus on user privacy. Obviously, we’ve seen lots of technology, but we’re also seeing some legislation around this […]

2020 will be the year to get our data right

2020 will be the year to get our data right

[embedded content] Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that will impact paid search automations in 2020. Below is the video transcript: Hi, my name’s Aaron Levy. I’m the group director of paid search at Tinuiti. I think 2020 is going to be an interesting year of a mix of some of the things that we talked about for the past couple of years. It’s already been the year of mobile. It’s already been the year of automation. It’s already been the year of people. I think this year is going to be the […]

Focus on E-A-T to avoid performance problems in 2020

Focus on E-A-T to avoid performance problems in 2020

[embedded content] Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here in New York City. I think in 2020 marketers should be focusing a lot on E-A-T – expertise, authoritativeness and trustworthiness. The reason I think that’s important is because there’s been a lot of big core algorithm updates on Google in the last several years that have been affecting a lot of websites, particularly websites […]

Automation layering is driving PPC so get onboard in 2020

Automation layering is driving PPC so get onboard in 2020

[embedded content] Contributor and SMX speaker, Frederick Vallaeys, wants PPC practitioners in the pilot’s seat in 2020 and knows automation layering is the tool that will help drive better results. Below is the video transcript: Hey, I’m Fred Vallaeys, I’m the CEO and cofounder at Optmyzr. So what’s going to happen in 2020? Well, I think we’re going to continue to see a lot of the automation taking over some of the things humans have been doing in PPC. But I’ve been thinking about this a lot, and I think the way we as PPC practitioners can really earn our keep is to start with automation layering. So let Google, […]

The big comings and goings in paid search 2019 that will shape how we market in 2020

The big comings and goings in paid search 2019 that will  shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel with campaigns that extend across properties. Adjusting to new privacy restrictions and expectations also took on new urgency and will have a significant impact on search marketing in the year to come. Bing celebrated its first decade. Ten years on, still, Bing’s market share doesn’t […]

Online tax-filing services can no longer hide free services from Google Search results

Online tax-filing services can no longer hide free services from Google Search results

The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace, ProPublica reported on Monday. Why we care Strategic use of robots directives can restrict the pages that are crawled and indexed by search engine bots, keeping them from showing in search results. This can influence how users interact with your brand and discover the products or services available. In this case, popular online tax filing services were using robots.txt and meta robots to keep their free e-file services […]

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO teams spend very little time “doing” SEO (because they can’t) and most of their time advising SEO. That’s what I’m going to talk about in this article. It’s one you may want to forward other teams. Most of my days are spent educating non-SEO teams at large corporations to understand the complexities of SEO and […]

The big list of Google My Business changes, upgrades and tests in 2019

The big list of Google My Business changes, upgrades and tests in 2019

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize in one post. (Joy Hawkins does a great job of capturing and summarizing most local SEO-related changes.) In addition to four major Google algorithm updates there was at least one major local algorithm update tied to neural matching, although BERT will affect local results as well. Below is a summary of most (though not all) […]

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week.  Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest impact on your paid search/ #PPC/ #SEM campaigns this year? #ppcchat — Ginny Marvin (@GinnyMarvin) December 26, 2019 Biggest negatives: A tie between close variants expansion, Google Ads support You could almost hear the “hearts” being clicked after Julie Bacchini of Neptune Moon named Google’s expansion of same-meaning close variants to phrase match and broad […]