Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail to turn impressions into clicks, so will RSAs,” explains Frederick Vallaeys of Optmyzr. “Google makes no money from impressions; they make money from clicks. And Google is pretty strict about not showing things that seem irrelevant, i.e., RSA variations that never get clicked because these are a waste of space and a detriment to Google’s […]

SEO year in review 2019: Zero-click searches, BERT, local spam and more

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more disruptive than it gets credit for. We said goodbye to Google+, the company’s biggest (and doomed) push into social media. And, after 21 years, Google co-founders Larry Page and Sergey Brin stepped down and appointed Google CEO Sundar Pichai to lead Alphabet. From algorithm updates to emerging trends, here we look back at the big […]

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike of a website and it would make little sense to operate a global business based on personal enmity. The claim that a site does not rank because of a Google feud is easily refuted with an SEO audit that will likely uncover all the technical, content, on- and off-page shortcomings. There are Google penalties, euphemistically […]

The 2019 search engine patents you need to know about

The 2019 search engine patents you need to know about

Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019. The list of patents touches on various sectors of search, including Google News, local search knowledge graphs and more, and gives us a peek at the technology that Google is, or may one day be, using to generate search results. Knowledge-based patents. The majority of the list pertains to what Slawski categorizes as knowledge-based patents. One interesting example is a patent on user-specific knowledge graphs to support queries and predictions. Last year, Google said that “there is very little search personalization” happening within its search […]

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account. How to register a new account. If you don’t have an account yet, and you’re going to be advertising on behalf of an Amazon vendor, click “Register” and then choose “I represent a vendor.” After you fill in the account details, Amazon will either send you an email […]

Nine voice search stats to close out 2019

Nine voice search stats to close out 2019

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the desktop. But it never said anything more precise and hasn’t updated the figure. Hitwise, in 2016 and again in 2019, found that mobile search volumes in the aggregate were about […]

Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He served as the head of web spam at Google and was one of the company’s first employees, joining in 2000. Cutts took a leave in 2014 and officially left Google in 2016. He now is the Administrator at the United States Digital Service, a startup-like division in the US government working on making governmental websites better. In our interview, we talk about his days at Google, from him writing the first SafeSearch algorithm for image search, to being on the ads team for a year […]

Page load time and crawl budget rank will be the most important SEO indicators in 2020

Page load time and crawl budget rank will be the most important SEO indicators in 2020

Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the technical quality. Because of this, the technical aspects I pay the most attention to now – and will do so next year – are the speed of websites in the context of different loading times I am calling PLT (Page Load Time). Time to first byte (TTFB) is the server response time from sending the request until the first byte of information is sent. It demonstrates how a website works from the perspective of a server (database connection, information processing and data caching system, as […]

SMX Overtime: Here’s how to take control of your account ad groups and search terms

SMX Overtime: Here’s how to take control of your account ad groups and search terms

During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables and more. Below I answer a few of the questions asked during my session. Before the exact changes, we had synonyms as separate keywords. With the recent changes, should we just pause one or keep both and risk duplication?  There are a few considerations to think about with this question. The very first one is simple, but quite important, “Do searchers consider these words to be the same?” For instance, in my presentation, we looked at car hire and car rental search terms. Google considers […]

Google Ads to end customer support via social Jan 1, 2020

Google Ads to end customer support via social Jan 1, 2020

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a pinned post directing them to the online support form. Why we should care These social channels were popular ways for advertisers to often get quick responses or clarifications about issues. Google said it is making the changes to streamline the support process as well as to improve security around phishing and spam concerns. “Customer security […]