How many people should be on your SEO team? The factors to consider

How many people should be on your SEO team? The factors to consider

This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue numbers. While that comes into the equation, it’s not a leading indicator of what size SEO team a company needs. Let’s explore some of the factors I consider when making recommendations for SEO team size. They’re typically surprising to most SEO teams! The reason is I look at the operations, not just the revenue. Revenue […]

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly problematic for blind and visually impaired people who often rely on screen reader technologies to audibly playback screen content. When a photo or icon lacks a meaningful alternate text – known as “alt text” – the screen reader may read out “image623.jpg” (or another equally unhelpful file name). Even an alt text like “chart showing […]

Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to confuse free speech and disinformation). Obviously, there’s still a long way to go to protect people from efforts to manipulate them with willfully false information online. This morning, Google is highlighting its own fact-checking efforts in News and Search, while a new report calls out Bing as a hotbed of misinformation and disinformation. Google touts […]

Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local search ecosystem, and even if we had, I’d like to have thought it would be a positive one. After all, getting real-life humans to contribute their opinions and time to make Google Maps more useful and accurate is a lofty and admirable goal, right? Sadly, having spoken to several high-profile members of the local search community, including some Google My Business Product Experts (skilled users certified by Google as having exceptional and in-depth knowledge of their products), the current picture is far from optimistic. It […]

Bing partners with flight booking sites to bolster flight search offerings

Bing partners with flight booking sites to bolster flight search offerings

Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight search will look familiar to those familiar with Google’s flight search offering. The flight search interface on Bing is very prominent on the page, which may have some booking sites concerned. It may hurt traffic to online travel agencies (OTAs) sites such as Expedia and TripAdvisor as the flight search interface pushes those listings down the page. More on the news To browse flights, users can conduct a search […]

SMX Overtime: Opportunities and challenges for conversational voice search

SMX Overtime:  Opportunities and challenges for conversational voice search

At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those questions I will go into great depth into my thoughts on the total amount of overall voice search usage today. Check it out because you might see the data that you expect! 1. To compete with others on Google search, do we need to build an app for voice search? While I’m a fan of […]

Marketers moving away from home-grown tools, hiring fresh teams for new martech

Marketers moving away from home-grown tools, hiring fresh teams for new martech

As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations behind organizational martech updates, we surveyed 398 digital marketers in October. Several interesting trends emerged. Organizations are moving away from in-house solutions. In a striking find, many companies are migrating away from marketing technologies developed in-house. Respondents were nearly as likely to have upgraded or replaced a homegrown technology (49%) as a commercially available solution […]

The big list of 2019 Google search algorithm updates

The big list of 2019 Google search algorithm updates

Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even draw substantial attention, but those that do can (sometimes) provide insights into the kinds of content that Google prioritizes and ranks well. 2019 saw a number of publically disclosed core and other search algorithm updates. Among the many changes of 2019, Google established a naming convention for core updates and brought natural language understanding to search results. Core updates of 2019 Core search updates happen a few times a year and […]

Google Search Console Coverage report improves accuracy on indexed pages

Google Search Console Coverage report improves accuracy on indexed pages

Google posted on Twitter that as of December 15, the Index Coverage report in Google Search Console is more accurate. Specifically, it is more accurate in reporting on indexed pages. Google’s Statement. Google said “From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some pages that were ‘Crawled – currently not indexed’ are now known to be indexed. You’ll see a chart notification in this report.” The chart with notification. Here is a screenshot of the chart with that indicator on December 15: More indexed pages. This means that despite what Google has been reporting with pages not being indexed, when labeled […]

Video: Will Hanke on teaching SEO and lead generation

Video: Will Hanke on teaching SEO and lead generation

While in St. Louis I met up with an old colleague that I’ve known in the SEO space since the early days – Will Hanke. Will Hanke is what I would call an old-fashioned SEO, still doing solo-SEO work for local businesses and helping the local community by teaching SEO in his local library. We spent our time reminiscing about the old days of SEO, and then going into his passion for teaching people about SEO. Lead generation is a business he is still in, where he helps local businesses acquire leads in a specific niche. The location of this interview was also unique, we were in a super market […]