Don’t know much about SEO: Survey finds business owners lack basic knowledge

Don’t know much about SEO: Survey finds business owners lack basic knowledge

Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge, just under 400 of them were business owners (394). Just over 200 (219) had fewer than 5 employees. The remainder had between 5 and more than 100, with second largest group in the 10 to 24 headcount range. The survey asked a range of general and specific questions, including “the meaning behind SEO buzzwords.” The […]

Discover Performance reports in Google Search Console just got fresher data

Discover Performance reports in Google Search Console just got fresher data

Fresher Discover data is now available within Google Search Console Performance reports, Google announced on Tuesday. Site owners can now view data as recent as less than a day old. Why we care For publishers that look to the Google Discover feed as a traffic source, fresher data provides a more timely, accurate picture of how your content is performing. More on the announcement Fresher data on Search Performance reports first arrived in September. Previously, Discover Performance report data was updated within about three days. The Search Analytics API does not yet support fresher data.   About The Author George Nguyen is an Associate Editor at Third Door Media. His […]

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google is either testing or has introduced a “request quotes” button in local results. This was discovered by Tom Waddington; however I have not been able to reproduce it on mobile or the desktop. Part of LSAs. The functionality comes as part of Local Services Ads (LSAs). Currently LSAs deliver phone leads to local businesses participating in the program. Local Services Ads require businesses to be “Google Guaranteed” and pass licensing, insurance and background checks. ‘Request Quotes’ button above 3-pack. Lets users request quotes from multiple businesses using messaging. The Google Guaranteed badge shows for businesses participating in Local Services ads pic.twitter.com/PiYo07I6d1 — Tom Waddington (@tomwaddington8) December 17, 2019 Uses […]

Microsoft brings visual search to Windows search bar

Microsoft brings visual search to Windows search bar

Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search, making it more fluid for Windows users to identify whatever they’re looking at. This could be a useful tool for shoppers looking to find similar products. Since the search is powered by Bing, it may […]

Here’s how I used Python to build a regression model using an e-commerce dataset

Here’s how I used Python to build a regression model using an e-commerce dataset

The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and generate some fancy machine learning to solve more significant problems that can ultimately help your brand and your career. Apart from automations, this article will assist those who want to learn more about data science and how Python can help. In the example below, I use an e-commerce data set to build a regression model. I also explain how to determine if the model reveals anything statistically significant, as well as how outliers may skew your results. I use Python 3 and Jupyter Notebooks to […]

Act now: SMX West best rates end Saturday!

Act now: SMX West best rates end Saturday!

Super Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700 off actionable tactics and trusted advice that can help take your 2020 search marketing campaigns from meh to amazing. Join us February 19-20 in San Jose to train on the topics that matter most to your company (and your bottom line), discover new ways to drive measurable results, and return to the office ready to implement them immediately. Explore the latest agenda details, including 60+ sessions on SEO, SEM, and digital commerce marketing — and the just-announced keynote featuring Senior Manager of Global SEO at Under […]

Bug in Google Search Console performance reports impact Google Discover reporting

Google has acknowledged a bug within the performance reports in Google Search Console that impacted reporting around Google Discover traffic. The bug. Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google wrote, “Because of an internal issue, you will see a data drop in the Performance report for Discover during this period.” Resolved. Google said Monday, “This issue has been fixed.” The data seems to be lost, but going forward, you should not see this issue after the 13th. No real impact. This did not affect your site’s performance or real traffic. This was just a reporting glitch. Google wrote, […]

Bing to update BingBot’s user agent

Bing to update BingBot’s user agent

Bing announced today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot. Evergreen BingBot, the version of BingBot that is able to crawl the web like a modern browser, is currently in use but will be used to “cover all the sites” over the “coming months.” With that, Bing will begin using a new user agent to convey which version of BingBot is crawling your web site. New user agent. Bing will use a user agent that identifies the specific version of Microsoft Edge is crawling your site. Here is the format for both desktop and mobile: Desktop – […]

SMX Overtime: Managing your online business reviews

SMX Overtime: Managing your online business reviews

Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to follow-up on some additional ones. How do I convince clients to respond to reviews on Google? First and foremost, responding to customer reviews builds trust. When a business responds to reviews, it demonstrates that it cares enough about its customers to respond to them. Being responsive builds trust not only with the person who wrote the review but also with future customers who might be looking at reviews […]