Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones

Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones

Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were 26 languages available on Google Home, there are now 44 on the smartphone Assistant. Google Translate also works. While the capability is impressive, people have been using Google Translate in real-world travel or foreign-language contexts like this for some time. This is just a more elegant and enhanced presentation of Google’s underlying machine translation capabilities. […]

Conductor becomes an employee-owned firm after almost two years under WeWork

Conductor becomes an employee-owned firm after almost two years under WeWork

WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that after 20 months as a WeWork subsidiary it will now go forward as an independent, employee-owned company. The leadership team, its roughly 250 employees, and outside investor Jason Finger, Managing Partner of The Finger Group, have bought the company back from WeWork. According to CEO Seth Besmertnik in a LinkedIn post, “Every Conductor will become a real co-founder. All of […]

Google showing product availability markup in image search results

Google showing product availability markup in image search results

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. The image search results for the query “magic the gathering commander decks.” Shoppable image search results. Powered by product Schema markup, the availability of products displayed in the image results is clearly denoted in green (for in-stock items) and red (for out-of-stock items). This can help users filter through results at a glance and makes image search more “shoppable.” Price and description. When the user clicks on an image result with availability markup, the price, […]

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is a brand/non-brand split worth it? This benchmark report excerpt analyzes brand vs. non-brand traffic specifically in Shopping campaigns to shed some light on this topic. To produce this data, we ran a script to parse brand traffic for 750+ European accounts in eight key retail industries for the period from January […]

3 pitfalls of PPC experiments

3 pitfalls of PPC experiments

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz used smart bidding to reduce their CPA by 35% so you decide to deploy the same strategy in your account. If it were that simple to run a successful Google Ads account, we’d all be out of jobs. Simply knowing what feature to use isn’t enough as you also need to know the right settings […]

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do local search. As a foundational matter, the survey asked about local search. It found that more people (90%) were searching for local businesses with greater frequency than last year. Frequency and penetration were associated with age; younger users searched more often. The same was true of review reliance. Younger users (18 – 34) more heavily relied on reviews than older […]

Google adding more news content to ‘top stories’ in search results

Google adding more news content to ‘top stories’ in search results

Google is changing how it presents news stories in its search results. When people search for news, they typically see two top stories and a horizontal, scrolling carousel of results (AMP pages). As of today on mobile devices, people will see multiple carousels of news stories on the same topic. They’ll also find additional content types, “such as notable quotes and related opinion pieces,” according to a Google blog post. More scrolling news carousels. The graphic below illustrates the change from the current SERP to the new presentation of news stories. Google says the change will allow for more “high-quality content beyond the most recent coverage as well as more […]

Google now shows carousels of reviews on local business profiles

Google now shows carousels of reviews on local business profiles

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson. A screenshot of the reviews carousel that surfaces on GMB profiles for relevant queries. Source: Aneel Badyal. Why we care Review excerpts on Google My Business-powered (GMB) listings are not new; however, this is the first time they are displayed in a scrollable carousel format that may promote viewing more reviews without the user having to click “see all reviews.” Additionally, the reviews carousel is placed high enough on the listing (below the business’ name and above its […]

9 Questions with SEL Awards Judge Chris Sherman

9 Questions with SEL Awards Judge Chris Sherman

Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe. Interested in checking out the 2020 Awards? We’re officially open for submissions. Check them out. KJ: Alright, Chris, lets hit a few of the basic questions first — give me your super-quick background of your current work in the search industry and how long you’ve been a judge for the Search Engine Land Awards. CS: […]

Video: Ben Cook on site migrations & the earlier days in SEO

Video: Ben Cook on site migrations & the earlier days in SEO

I had the privilege of sitting down with Ben Cook, an industry vet, at the Perficient Digital offices in St. Louis. We talked about some of the earlier days of SEO, which were somewhat like the wild wild west. We also talked a bit about the acquisitions his firm has been doing over the past few years in the SEO space. Ben Cook also shared some stories around site migrations. He said it is sometimes interesting the issues that occur with site migrations, most being pretty simple and easy to fix, but it is about checking and double-checking to make sure all your basis are covered. You can watch the […]