Say hello to Google’s new Publisher Center

Say hello to Google’s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user experience and functionality, Google said, decreasing the friction involved with managing your publication’s branding, content, ads and more on Google News. For companies with multiple publications, the new interface also makes it easier to organize and switch between each property. Improved permission settings should also make collaboration more fluid. More on the announcement Publishers can […]

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends, a new tool that will provide an overview of the top U.S. search terms over the past 12 months along with data on when those search terms peaked, has begun rolling out, the company announced on Tuesday. Source: Pinterest. Why we care Google Trends has long been a resource marketers have relied on to gauge trends and seasonal interest in topics. Pinterest Trends will offer another set of keyword trend data, specifically around the categories it caters to such as food, home and fashion. More insight into search queries and trends can give brands a better understanding of the content and campaigns that may perform well on (and […]

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more than 3,500 merchants that used to be known as eBates. With the new partnership, Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike, Disney and Bed Bath & Beyond. Why we should care Verizon Media, which owns the Yahoo properties as well as publications HuffPost, TechCrunch and others, is focusing its monetization efforts on digital commerce. […]

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday compared to the same period last year. Enterprise retailers, meanwhile, increased spend across both Shopping and text ads. The findings are based on a representative sample of U.S. retailers running Google Ads accounts with e-commerce marketing firm Sidecar during the period in both 2018 and 2019. Why we should care Sidecar reported enterprise retailers in its sample spent 24% more on average daily on Google Shopping and 96% more on Google text ads year-over-year. The company said bigger budgets and the ability to maintain ROAS goals […]

Pro Tip: Why you should stop using last-click attribution in Google Ads

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media. As Google continues to push automated bidding strategies like maximize conversions, maximize conversion value and target ROAS (just to name a few), using non-last click (NLC) attribution becomes even more […]

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and a rotating group of SEOs. Hawkins, a Search Engine Land contributor, said that Mike Blumenthal and Mary Bowling, both among the founding lecturers, will continue to be associated with the event. Sterling Sky also operates the popular Local Search Forum. The following is a brief Q&A with Joy Hawkins about her plans for LocalU and perceptions of the market. Why […]

Save Up To $700 Off Actionable Search Marketing Tactics

Save Up To $700 Off Actionable Search Marketing Tactics

Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose for actionable tactics from industry experts. Register by next Saturday, December 21 to save up to $700 off on-site rates! Here’s what you’ll get: Unbiased content you can trust, all programmed by the experts at Search Engine Land, the industry publication of record A training experience that fits your needs… the agenda is organized into three lanes with no limits… choose from up to six concurrent sessions on SEO, SEM, and digital commerce marketing (new!) Access to an engaging community of marketers who love talking […]

BERT is rolling out to Google search in over 70 languages

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before and after BERT is applied. In the past, queries such as this would confuse Google’s system and it would place too much emphasis on “curb” and ignore the word “no,” not understanding how important it was to appropriately addressing the query, the company has said. Source: Google. Why we care With regards to search engines, […]

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday. Google spend, clicks up. Not surprising, Shopping spend increased at a higher rate than text ads, but commerce advertisers still spent 25% more on text ads this cyber weekend compared to l same-client growth last year. That extra spend yielded matching increases in ad clicks as overall CPCs didn’t budge. Text ad clicks rose by 25% and Shopping clicks were up 31%. CPCs for text ads […]

Google extends ‘Incognito Mode’ in Maps to iOS users

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday. Source: Google. Why we care Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users. From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use Incognito Mode in Maps, those actions will not have a significant effect on Google’s location data collection or ad targeting capabilities. More on the announcement While using Incognito Mode in […]