Don’t overlook these 5 quick updates to boost your search ranking

Don’t overlook these 5 quick updates to boost your search ranking

Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now. Mine the ‘People Also Ask’ box for content “People Also Ask” has been dominating SERPs for some time. This makes sense since most searches are questions asking Google to answer them. However, not all searches are phrased as questions. For example, the search query “Personal Injury Lawyer,” Google is returning the “People Also Ask” box in the number one organic spot. That’s because it’s throwing out several questions to find out more about […]

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday. Source: Brave Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users […]

How to level up from a Google My Business apprentice to a GMB master

How to level up from a Google My Business apprentice to a GMB master

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update your GMB page To everyday users, a GMB page is a destination for learning more about a business, finding directions, posting opinions about the business and contributing content such as photos of an […]

TripAdvisor buys SinglePlatform to enhance services for restaurants

TripAdvisor buys SinglePlatform to enhance services for restaurants

SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired ConstantContact for just over $1 billion in 2015 — for roughly half that amount. Better home for SinglePlatform. The deal is good for TripAdvisor, which has been expanding its restaurant services and distribution capabilities. It’s also good for SinglePlatform, which will find a better product and cultural fit at TripAdvisor than at ConstantContact or its parent holding company Endurance International […]

Google search quality guidelines update emphasizes users of diverse backgrounds

Google search quality guidelines update emphasizes users of diverse backgrounds

Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets the tone for the rest of the guideline revisions: “Different types of searches need very different types of search results.” The term “people” has replaced “user” in certain contexts. For example, section […]

Google extends optimization score to Display campaigns

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available for Display campaigns. What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on a number of factors such as targeting, bid automation, ads and extensions and more. The score is accompanied by a set of automated recommendations with indicators of how […]

Package tracking on Google’s search results page is coming to more carriers

Package tracking on Google’s search results page is coming to more carriers

Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page. Source: Google. Why we care This feature has been available to major domestic shipping companies for over a decade. The program will extend the feature to more companies around the world, which could ultimately make Google an extension of their own sites. This also results in another zero-click search scenario, except that carriers have the option of participating. More on the announcement The early adopters program […]

Now is the time to position your site for a successful start to 2020

Now is the time to position your site for a successful start to 2020

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. Specifically, if your strategy has a heavy focus on link acquisition and manual outreach, the end of the year is the perfect time to shift some of your […]

Google Search Console messages can now be viewed without leaving reports

Google Search Console messages can now be viewed without leaving reports

Messages within Google Search Console are now accessible through the bell icon at the top of any page within Search Console, the company announced Wednesday. The updated interface now allows site owners to view their messages from anywhere within the tool, without leaving reports. Source: Google. Why we care Being able to reference messages without having to leave the report you’re viewing makes information more accessible and improves our workflow, which can facilitate better decision making. The categorized messages (as seen in the example above) will also make it easier to locate communications pertaining to a specific issue. More on the announcement Messages are now categorized into types, such as […]

Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO

Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO profession and we spent some time talking about that progression. The conversation went into how to build sites that last, how not to “chase the algorithm” but rather built sites that Google’s algorithms want to rank in the first place. We touched on E-A-T and the importance of having experts write or review your content. […]