Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Earlier this afternoon Google announced that Google co-founders Larry Page and Sergey Brin would leave their respective roles as CEO and President of Alphabet. Current Google CEO Sundar Pichai will now become CEO of Alphabet as well. Brin and Page will “remain active” as shareholders and board members of the company. Why we should care Sundar Pichai became CEO of Google roughly four years ago, just after holding company Alphabet was announced. He had been the company’s product chief. Since that time revenues have grown from roughly $74.5 billion to $136 billion last year. The company’s share price has more than doubled and its market cap has grown from just […]

Genius sues Google and LyricFind for more than $400 million in damages

Genius sues Google and LyricFind for more than $400 million in damages

Genius Media Group is suing Google and LyricFind for potentially hundreds of millions in damages, plus injunctive relief, in New York state court. The central claim is that Google misappropriated song lyrics Genius had posted to its website, either directly or through Google’s licensing partner LyricFind. ‘We caught them red-handed.’ Genius contends this has been happening since roughly 2016, though the claim of copying and misappropriation originally surfaced in June. Genius asserts that it caught Google via a “watermarking” scheme using alternating curly and straight quotation marks and apostrophes in the lyrics. The company says the marks, translated into Morse code, spelled out “red handed.” When the allegations first publicly […]

Google My Business phone support has ended, but help from the experts has not

Google My Business phone support has ended, but help from the experts has not

Google has officially shut down its phone support for Google My Business, but that doesn’t mean you can’t get quality support. I wrote an article back in 2015 about phone support, and I still get questions about that post all the time, so I figured it was time for a follow-up about the current support options. Phone support is gone (but not really) On Nov. 11, Google officially shuttered Google My Business phone support and removed the numbers from the GMB home page. If you happen to have one of the numbers saved, you’ll hear a short voicemail directing you to the Google My Business Help Center. If you click […]

Why Should You Attend Search Marketing Expo?

Why Should You Attend Search Marketing Expo?

The only constant in our profession is change. Daily algorithm updates change SEO strategies. New advertising formats change SEM. And new channels like digital commerce marketing (Amazon and more!) spell opportunity. Keep up with all of it. Attend Search Marketing Expo – SMX West, February 19-20 in San Jose. For over a decade, nearly 70,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales. Now, it’s your turn. Keep reading for more reasons to attend… Triple the takeaways. This year’s all-new agenda packs 60+ tactic-rich sessions into two intense days of training. That’s triple the amount of last […]

How to breathe fresh life into evergreen content (and get fresh traffic, too)

How to breathe fresh life into evergreen content (and get fresh traffic, too)

NEW YORK — Creating content can do wonders for your brand, but not if it goes unseen. A staggering 90% of the content in existence today has been created within the last two years, yet 91% of content gets no traffic from Google, said John Shehata, vice president of audience development strategy for Conde Nast, at SMX East in New York. Investing in new content isn’t always the right choice for better content marketing. Sometimes, brands are better served by leveraging assets they already have or putting a fresh spin on an existing topic. Old content, new traffic “For the first 100 articles that we optimized, we saw a 210% […]

5 audiences you should exclude from your PPC campaigns

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the right stage of the funnel, and prevent weary shoppers from being retargeted with products too many times. In this article, I’ll share five audiences you should consider excluding from some or all of […]

More EU antitrust heat for Google (and Facebook) over data collection

More EU antitrust heat for Google (and Facebook) over data collection

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. Focus on Google and Facebook’s use of data. Reuters said that a document it had seen “shows the EU’s focus is on [Google’s use of] data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” CNN independently confirmed the […]

Google confirms Nov. 2019 Local Search Update

Google confirms Nov. 2019 Local Search Update

Google has now confirmed the numerous reports of a local search update that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said on the @SearchLiason twitter account. The confirmation. Google confirmed these local ranking changes at 12:10pm ET today with these string of posts on Twitter: The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents… — Google SearchLiaison (@searchliaison) December 2, 2019 […]

How to manage search terms in the new match type world

How to manage search terms in the new match type world

With the ongoing changes to close variants in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad Geddes, paid search veteran and co-founder of ad testing platform AdAlysis, shared several examples of how these changes have impacted accounts and offered several tips for managing search terms in a new match type world at SMX East last month. If you’ve done a lot of work in your accounts to manage the close variants changes to tightly manage keyword-to-query matching, you may have noticed that Google isn’t respecting your hierarchy like it says it’s supposed to. “There are so many exceptions to the rule there might as […]

Back to basics: Understanding your paid search metrics

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your […]