Google search results eye candy: How users navigate search features and what it means for SEO

Google search results eye candy: How users navigate search features and what it means for SEO

We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search engine results page (SERP) features, such as a sponsored product carousel, video carousel, featured snippet, or other rich results, were present on a search results page, they were looked at by the user in 74% of cases, according to the study by the Nielsen Norman Group. The visual weight of SERP features influences the path of […]

Google Ads overreported conversions due to bug — working on a fix

Google Ads overreported conversions due to bug — working on a fix

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused overreporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the timeframe? Conversion reporting between November 11, 12:01 AM PST and November 20, 11:59 AM PST is affected. The bug occurred on November 20 at approximately 9:00 PM EST, Google said. Who does it affect? For once, […]

Paid search trends to watch for the 2019 holiday shopping season

Paid search trends to watch for the 2019 holiday shopping season

The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping will likely be the star of retail It should be absolutely no surprise to retailers that Google Shopping is incredibly important to paid search success, and I’ve written about its rise many times over the years. This continues to be the case today, as Google Shopping accounted […]

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only undertake certain business purposes.” What is the CCPA? Similar to the EU’s General Data Regulation Protection (GDPR), the CCPA provides several data privacy protections for California state residents. It is set to go […]

Pause out of stock products with this Google Ads Script

Pause out of stock products with this Google Ads Script

Black Friday and the busy festive season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers built this Google Ads script that runs hourly and automatically paused ads that are pointing towards products that are out of stock on Shopify. How does the script work? The logic behind the script is quite simple. It follows the URLs of all […]

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. Back in May at Google I/O, the company announced that it was expanding the AI-powered Duplex beyond restaurant reservations to booking rental cars and buying movie tickets. Duplex on the web. Called “Duplex on the web,” users will be able to use the Google Assistant for new reservations and purchase categories. Movies is the latest example. As shown below, Android users in the U.S. or U.K. can ask the Assistant for movie showtimes or search movies in the Google app. The Assistant will then lead searchers through a “buy tickets” process that involves theater […]

The benefits of using call analytics

The benefits of using call analytics

  Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result […]

Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under the Performance report by clicking on “search appearance” and then on “product results.” You’ll see clicks and impressions and can further segment by device, geography and queries. What it looks like. Here is a screen shot of the report: What is a product rich result? Below is a screenshot of what a product rich result […]

Preview your recipe results on Google Home Hub devices

Preview your recipe results on Google Home Hub devices

Google has updated the rich results testing tool to enable recipe publishers to preview how thei recipe results look on smart displays using Google Assistant. The announcement. “If your recipe mark up is eligible for guidance with Google Assistant, you can now use the Rich Results Test to preview your results on Google Home and smart displays,” Google announced. How it works. Go to the rich results testing tool, plug in a URL that has recipe markup, then click on the “assistant” tab on the left side, and on the bottom, you can select “preview in Google Home Hub.” What the preview looks like. Here is a screenshot of one […]

Image search click data dropped by Google Search Console

Image search click data dropped by Google Search Console

Google said there was a bug of some sort that resulted in Google Search Console dropping data. The lost data is image search click data and you may see a drop in clicks between the dates of November 14th and November 19th. This has no impact on your rankings and traffic from Google search but rather this was a data bug. What Google said. “Some image click data was dropped; as a result, you might see a dip in both click rate and CTR during this period. The issue has been fixed. This issue affected only Search Console reporting, not your performance on Google Search,” Google said. When did this […]