Twitter is now back in Google

Twitter is now back in Google

After the big Twitter hack last week, Google removed the Twitter carousel from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in Google search: The carousel was removed on July 16th or so and is now back four days later on July 20, 2020. Google’s statement. A Google spokesperson told us after the carousel was removed, “we can confirm we have temporarily removed the Twitter carousel from Search following Twitter’s security issues. Before restoring the feature we will carry out a careful review.” It appears Google did its “careful review” and […]

Branding opportunities on Amazon: Not just for retailers anymore

Branding opportunities on Amazon: Not just for retailers anymore

When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon on behalf of clients for the past six years, is optimistic about the moves the e-commerce behemoth is making to develop new advertising, marketing and content offerings that allow brands to leverage its platform and network. “Understanding that Amazon has over 300 million worldwide user accounts, and knowing that they have a ton of first-party […]

No in-person events until 2nd half of 2021, marketers say

No in-person events until 2nd half of 2021, marketers say

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In our survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index in June, but at that time we only asked about the likelihood that they would attend in-person events through the end of 2020. That suggests the surging number of cases, especially in the United States, as well as the absence […]

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup, skincare, hair and nail. Why we care. Social commerce is gaining traction, led by Facebook’s Instagram shops, and Shoploop is Google’s effort to tap into it beyond YouTube. Who knows where this experiment […]

COVID is accelerating TV advertising’s transformation into an addressable medium

COVID is accelerating TV advertising’s transformation into an addressable medium

When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly. Ready for its closeup. Simpli.fi CEO Frost Prioleau points to his own platform as evidence of the industry’s growth. “We’ve run over 20,000 CTV campaigns for more than 5,900 unique advertisers so far in 2020.” That’s 43% year over year growth in the number of campaigns and a 17% increase in advertisers. “They come for […]

Google Search drops tweet carousels after Twitter hack

Google Search drops tweet carousels after Twitter hack

Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages. The Twitter search carousel box is not just gone for those accounts that were hacked but gone for any Twitter account. Google appears to have dropped the box completely from the search results. Search Engine Land has asked Google if this move is temporary and if we will see the Twitter carousel return to the Google search […]

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

Despite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is on a different path however. Snap filters and Pokemon Go introduced many consumers to AR. And over the past few years, AR features have appeared in numerous brand and retail apps, such as L’Oreal, Wayfair, Crate & Barrel, Gucci, Ikea, Lowes, H&M, Macy’s, Adidas, Amazon and many others. To date, these have mostly been experiments or novelty features. 3D-AR toaster on Macy’s app Source: Macys.com mobile app A year ago Google introduced 3D images into search results. It has also rolled out AR enhanced walking […]

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations. Starting Wedesndsay in the U.S., Smart Shopping ads can include annotations such as free or fast shipping. Google has long showed annotations, or flags, on standard Shopping ads to highlight price drops and shipping offers. With consumers shopping online more and higher demand continuing to cause shipping delays during the pandemic, highlighting fast or free shipping offers in your ads can be a real draw. The annotations appear dynamically and pull from your product feed and Google […]

Google opens image extension beta, adds countdowns to responsive search ads

Google opens image extension beta, adds countdowns to responsive search ads

In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad. Dynamic or manual. There are two image extensions options. You can either upload images relevant to your ads or allow Google to pull images dynamically from your […]

Search engines penalize websites – but why?

There’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that touchy subject from a uniform angle, reinforcing the subjective view that seemingly all but a few websites are penalized. Yet despite this ongoing barrage of information, it seems that more misconceptions are being disseminated than certainties. Consequently the situation only amplifies unwarranted fears among website operators. This opinion piece, strongly influenced by the author’s personal experience while working for Google Search including penalizing websites, is an attempt to clarify why and how leading search engines approach penalization. The focus here is on key search market […]