Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. Did you know that Bing is actively downplaying any personalization it does for its search results? Did you know that Bing doesn’t seem to use Facebook data anymore for search? There is a lot in this video that is pretty fascinating around Bing Search works. Watch our video interview below: [embedded content] I started this vlog series recently, and if you want to sign up to be […]

Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, I’ve been chewing on variations of this question for a while, but not in the “bubble” language ascribed by Jesse Frederik and Maurits Martijn. As I ponder this assertion, I think I would like to change the original title (and premise) to the following: Original Title/Theme: The New Dot Com Bubble Is Here: It’s Called Online Advertising Suggested Title/Theme: The New Dot Com Bubble Has Been Expanding: It’s Called Attribution of Sales in Online Advertising I found […]

Google for Jobs: Everything you need to know to optimize for better ranking

Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official name: “Google for Jobs.” Google for Jobs launch Creating a candidate-first experience was a key requirement for Google, which decided to officially launch Google for Jobs in the US in June 2017. Through this […]

Google brings audio news aggregation to smart speakers, phones

Google brings audio news aggregation to smart speakers, phones

Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Users need to set up the audio feed as a news playlist, through the Google Assistant app. This was not intuitive on the iPhone. The .gif below shows how to do it. Algorithmic curation. Users don’t pick desired news sources, they let the Google news gods determine which sources to play. It’s very much like the Apple News or Google News mobile apps in that respect. The inputs […]

Rich answers in Google mobile search more than doubled since 2018, study finds

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search results have more than doubled since 2018. Source: Perficient Digital. “There was dramatic growth in carousels, which was the primary driver in the overall increase in Rich Answers,” wrote Eric Enge, general manager for Perficient Digital and author of the study. The study surfaced over 900,000 carousels, compared to less than 600,000 in 2018. Image […]

Google testing car rental comparison ad unit in search results

Google testing car rental comparison ad unit in search results

The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a sponsored widget for car rentals in the search results. Spotted by SEMRush, the ad unit allows users to enter the kind of rental they’re looking for along with the dates. Ads appear below with offers from car rental agencies, including the day rate and car model. The example above shows offers from Priceline and Thrifty. Google isn’t commenting other than to say it’s a test. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” […]

Soapbox: The compromise between UX and revenue is not so simple

Soapbox: The compromise between UX and revenue is not so simple

I think the WSJ’s piece is indicative of the type of criticism that most digital brands receive. Are you for your users or your own revenue? The answer isn’t simple. Similarly to other brands that put user experience on their banner (Amazon, Apple), digital brands have to constantly negotiate user experience and revenue. These brands are constantly trying to find the sweet spot where revenue and user experience live in harmony and keep both users and stockholders happy. There are times when the compromise to revenue is too steep. There are times when the compromise to UX is too steep. Overall, when you examine Google’s progression over time, has the […]

Bing says it has been applying BERT since April

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities enable it to understand that the user wants to learn about what to avoid after suffering from a concussion. Prior to the addition of these transformer models, results pertained to the symptoms of a concussion. Why we should care Better natural language understanding should lead to more relevant search results for users. We now know that both Bing and Google are using these advanced algorithms to inform […]

What does it take to be a winning team?

What does it take to be a winning team?

Make 2020 the year you unify, empower, and cross-train your marketing team. Send them to Search Marketing Expo – SMX West – February 19-20 in San Jose for an immersive and rewarding team-building experience. The Search Engine Land experts have redesigned and reorganized the agenda into 3 lanes with no limits: SEO, SEM, and new content devoted to digital commerce marketing. Your team will divide and conquer 60+ sessions (3x more sessions than last year!) loaded with actionable tactics and proven solutions that can take your company to a new level of success. Teams that come to SMX learn about more than search… they learn about what it takes to […]

How to use new Google Ads Combined Audiences

How to use new Google Ads Combined Audiences

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine audience, click to add a new audience from the Audiences page in the Google Ads UI. Then under Browse, you’ll see the option for “Combined audiences.” Combined audiences are rolling out in Google Ads. You’ll then see the audience builder pop-up. In the example below, I quickly created a simple audience of parents […]