Google Maps becomes more ‘social’ with Local Guides follow feature

Google Maps becomes more ‘social’ with Local Guides follow feature

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (Q&A) about local businesses and places. Local recommendations. Now the Guides are about to become more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do. The test cities are London, Mexico City, New York, Bangkok, Delhi, Osaka, Tokyo, San Francisco and São Paulo. Top Local Guides – determined by points and levels based on contribution […]

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, I’m going to be focusing on the changes we’re seeing in the local results (Google Maps packs). Starting on Nov. 5, we started seeing huge changes in the local results. A lot of these changes got updated further (many reversed) on Nov. 10. I named the update “Bedlam” based on the utter chaos I was seeing everywhere. However, last week the changes continued and we saw another big update on Nov. 13 that was mostly reversed a couple of days later. BrightLocal’s Local Flux tracker is helping us keep track […]

Video: Learn more about John Mueller, webmaster trends analyst at Google

Video: Learn more about John Mueller, webmaster trends analyst at Google

I sat down with John Mueller, a webmaster trends analyst at Google, to ask him questions that he often does not get on a daily basis. If you don’t know John and what the Webmaster Trends Analyst team does as Google, they basically spend a portion of their day helping webmasters and SEOs. In short, John spends a lot of time answering SEO and search-related questions. So instead of asking John SEO or search questions, I asked him about himself. At the end, we played a little game. I hope you enjoy this interview. [embedded content] I started this vlog series recently, and if you want to sign up to […]

Redesigned Microsoft Advertising Editor now available

Redesigned Microsoft Advertising Editor now available

The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a pop-up dialog with a separate option for “Advanced” search to find elements in your campaigns, the updated Editor will display a single search box. You can conduct text searches or use filtering to narrow results. For example: “Type status, and filtered suggestions will automatically appear in a dropdown menu based on what you’re typing. ” Fill out this form if you […]

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

Misquoted and misunderstood: Why we, the search community, don’t believe the WSJ about Google search

It’s Friday morning. I am stepping into a Uber from outside of the Google NYC offices after a meeting with some low-level Google employees who work directly on Google search, and my phone starts lighting up. The Wall Street Journal has published a bombshell story named “How Google Interferes With Its Search Algorithms and Changes Your Results.” At first, I thought maybe the Wall Street Journal had uncovered something. But as I read through page after page while being shuttled down the West Side Highway towards my office in West Nyack, New York, I was in disbelief. Not disbelief over anything Google may have done, but disbelief in how the […]

WSJ report about Google search manipulation gets a lot wrong

WSJ report about Google search manipulation gets a lot wrong

No one would argue that Google is a pure, shining force for good in the world. But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ article in separate pieces next week. However, upon initial review of the assertions, and discussion with members of the SEO community including several people interviewed for the story, we believe that many of the claims are inaccurate or misunderstand what’s going on behind the scenes. The WSJ accuses Google of manipulating search results to appease advertisers and favor big business in […]

Google on building a better holiday omnichannel strategy

Google on building a better holiday omnichannel strategy

NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East on Thursday alongside his colleague Irem Erkaya, global product lead at Google. Three-quarters (76%) of holiday shoppers will search on three or more channels (think retailer websites, social, and marketplaces) when making purchase decisions, according to Google. To drive toward success for the holidays, Bailey and Erkaya offered up several tips and best practices for advertisers managing omnichannel campaigns this season. Google’s presentation touched on three […]

Local business study finds 0% of site traffic coming from email, paid media

Local business study finds 0% of site traffic coming from email, paid media

BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data were collected between September 2017 and December 2018. The local businesses in the study were “BrightLocal users that opted in with active connections to Google Analytics.” It’s not clear if all of these are small businesses (SMB) or whether this dataset includes franchises and enterprises with multiple locations. It likely skews SMB. Just under 500 […]

A framework for SEO success with structured data

A framework for SEO success with structured data

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO consultant for Orainti, during her session at SMX East on Thursday. In addition to having a robust implementation process, brands have to get creative about which structured data types they’re using to mark up their content, said Architectural SEO Manager for Go Fish Digital Chris Long, who took to the stage after Solis to share […]

Be the first to see the new SMX West agenda

Be the first to see the new SMX West agenda

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you know, the traffic-driving, lead-generating, revenue-boosting ones. The Search Engine Land experts — the industry publication of record — have reorganized the agenda into three search marketing lanes with no learning limits: You’ll get double the amount of tactic-rich SEO and SEM sessions SMX is known for, together with brand new programming on digital commerce marketing. […]