Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical – especially since growth relies so heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson, head of evangelism at Microsoft Advertising and Bing, during a keynote session at SMX West on Wednesday. “Consumers want brands to help them, anticipating their needs and making their buying experience frictionless,” said Olson. “Our [Microsoft’s] goal is to help retailers become more competitive and deliver more engaging customer experiences that unlock new revenue and fuel future growth,” she added. Customer journeys are also getting more complex […]

Rand Fishkin on optimizing for and against Google

Rand Fishkin on optimizing for and against Google

NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click, companies will have to find on-SERP opportunities to reach their audiences and strengthen their branding so that users will actively seek them out, said Fishkin. The zero-click search trend More than half (56.1%) of Google searches conducted from a mobile browser and 34.9% of Google desktop searches ended without a click to other content, according to Jumpshot data. “However, the trend is the […]

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

If you run Google Shopping activity, you’ll be familiar with the Google Merchant Center. It houses all your product fees, which are bumper lists of all of the products you sell. As Google Shopping matches search queries to your feed rather than keywords, this bumper list should be complete with all of the information that Google needs to create your shopping ads. Each product in your feed has to be approved in order to show ads for it. Unfortunately, there are plenty of things that can, and often do, go wrong. You could have gaps in your feed, a mismatch between your product information and the listing on your site, […]

Reviews platform GatherUp acquired by martech holding company ASG

Reviews platform GatherUp acquired by martech holding company ASG

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by Alpine SG Partners (ASG), a SaaS holding company. The terms of the deal weren’t disclosed. Founded as GetFiveStars. GatherUp began as GetFiveStars in 2013 and rebranded in September 2018 to reflect a broader focus on the customer experience in addition to review monitoring and management. It was co-founded by Mike Blumenthal; Aaron Weiche became CEO in early 2018. In a telephone interview, Weiche said the company had been approached before but had declined to pursue acquisition talks in the past. He told me that ASG’s commitment to fuel GatherUp’s next phase of growth with “better […]

Entries are now being accepted for the 2020 Search Engine Land Awards

Entries are now being accepted for the 2020 Search Engine Land Awards

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled for you to be the first to know that as of this morning, the 2020 Search Engine Land Awards are open for entry!  It’s easy to apply, and we promise it couldn’t be more simple. Here’s a checklist of a few things you’ll need: Your best-performing campaign’s “big picture” metrics. This year – we’re pretty much leaving the ball in your […]

Google starts new Search Console training series on YouTube

Google starts new Search Console training series on YouTube

Today at SMX East, Daniel Wasiberg a Search Advocate at Google, announced a new YouTube series aimed at training users on how to get the most out of using Google Search Console. It’s on the YouTube channel. The new series will be on the Google Webmasters YouTube channel available at https://www.youtube.com/googlewebmasters/ What it covers. The series covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search. Coming soon. Right now, Google only posted a teaser video on […]

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

Six months ago, Google’s Area 120 group launched CallJoy, a “virtual phone agent” for small businesses (SMBs) built on the same technology that’s behind Duplex and the Google Assistant. Now, based on customer feedback, it’s offering an upgraded version with new capabilities and customization options. New customization options. SMBs can provision the agent to handle certain types of inquiries (e.g., hours, location, service area), determine when the phone is answered and customize its “personality” beyond male or female. The agent will also provide responses to certain specific questions and can route calls it cannot answer to a human being. The example Google provides in its post is someone calling a […]

Search Engine Land unveils Periodic Tables of PPC at SMX East

Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a similar resource for paid search marketers with the release of our inaugural Periodic Tables of PPC. Ginny Marvin, a renowned expert in PPC who leads our editorial team here at Search Engine Land, unveiled the resource at the SMX East conference in New York. “What I really wanted to be able to do is answer, […]

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an eye without a user even realizing it. These redirected clicks can cause discrepancies and confusion in click reports. Consider this: a recent post from StatCounter shows a search engine market share of Google 88.37% and Bing 6.07%. At the same time, other sites such as Statista, show Google at 62.5% with Microsoft sites (Bing) at […]

SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website stands the same chance to compete for queries. Except it isn’t. It hasn’t been for a long time and it never will be “fair” again. Similar […]