Part II Video: Danny Sullivan on what he sees differently now working inside Google

Part II Video: Danny Sullivan on what he sees differently now working inside Google

In part one of the interview with Danny Sullivan, we learned about the founder of the search marketing space and his transition from being a journalist about Google to transitioning to working within Google. In part two. we learn about what he sees differently now that he works within the search giant? Now that he has access to everything and SEO can dream of, would that knowledge be useful to an SEO? What has he done to help the SEO community since joining Google in the past two years? And what are some of the more frustrating things of his job and what he sees from the SEO industry now […]

Google did several search algorithmic updates; somewhat confirming update rumors

Google did several search algorithmic updates; somewhat confirming update rumors

As we covered in our newsletter Tuesday morning, there has been a lot of speculation around a Google search ranking update over the weekend. Google has now somewhat confirmed an update, but said, “We did, actually several updates, just as we have several updates in any given week on a regular basis.” Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. — Google SearchLiaison (@searchliaison) November 12, 2019 The update. As […]

Want to speak at SMX West? Here’s how

Want to speak at SMX West? Here’s how

Want to showcase your knowledge of search marketing to our SMX West attendees? We’d love to hear from you, and if you wow us with your proposal we’ll invite you to speak at the conference. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. PLEASE NOTE: We have […]

Here’s what you need to know about Google’s newest local algorithm update

Here’s what you need to know about Google’s newest local algorithm update

Local SEO community chatter began last week with a question: Did your listings experience a drop in rank last week? Then on Nov. 6, a tweet from Austin Holdsworth (co-author of this article) went out: He wasn’t alone. The local SEO community was a consistent chatter about a Google update, specifically targeting Google Maps rank. The consensus became clear – businesses in Google’s map rankings were experiencing drops. Some drops were massive and widespread across individual geographies. A conversation from Search Engine Roundtable provided a good summation of the problem: BrightLocal’s Rank Flux data, which detects fluctuations in local search, also picked up massive changes over the course of the […]

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Earlier this year, Google teased several updates for Local campaigns. The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. Why we should care. Some 90% or so of retail sales still happen offline. From store visits and store purchases measurement to Local Inventory Ads to the fully-automated Local campaigns, Google has focused on building out advertising capabilities for brick-and-mortar and hybrid retailers across its properties. The updates announced Tuesday are a continuation of these efforts. More local business goals. When automated Local campaigns launched, they were intended solely to drive foot […]

Google My Business discontinues toll free phone support

Google My Business discontinues toll free phone support

One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at Google could potentially help you. Well, now that feature is gone. You can no longer dial into a phone number and immediately get someone from Google to listen to your problem. The announcement. “We’ve removed toll free customer support numbers from the Google My Business homepage. If you call one of the existing numbers, you’ll be directed to the Google […]

New SERP feature truncates title tag in favor of location

New SERP feature truncates title tag in favor of location

It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent” we saw the result: The original title tag was – Book Flights & Holidays with Travel Center | British Travel Agent Observations: Locations seem to appear when performing company/agency/business-related searches It appears they display if you do not specify a location in your search Google seems to pull a location based on on-page content It […]

Here’s how to set up the Google Site Kit WordPress plugin

Here’s how to set up the Google Site Kit WordPress plugin

On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you to easily connect the following Google Services in a dashboard format within your WordPress backend: Search Console Analytics PageSpeed Insights AdSense Optimize Tag Manager It brings the convenience of accessing your site’s performance data while logged into the backend of the site. This is great for webmasters, developers and agencies who are often an admin for their own site or a client’s WordPress […]

Which SEO software is right for your company?

Which SEO software is right for your company?

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results appear further down the page and SEO marketers need to work harder than ever to get their content seen. Many digital marketers now use some form of SEO Tool, be it free or paid, to help analyze and improve their SERP rankings. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO […]

DuckDuckGo joins World Wide Web Consortium

DuckDuckGo joins World Wide Web Consortium

DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” Why we should care The addition of a privacy-focused company, like DuckDuckGo, may influence the direction of future standards as well as future revisions of existing standards. More emphasis on privacy within future web standards may also mean less data for marketers that use vendors and platforms that adopt those standards. More on DuckDuckGo   About The Author George Nguyen is an Associate Editor […]