Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series. In part one, we asked Danny about his early days in the industry to him ultimately deciding to retire from his role at Search Engine Land / Third Door Media. Then accepting a job a few months later to work with the Google Search team as the Google Public Liaison of Search. Part two is more about what it is like to work at Google and how he sees things differently as a Googler than when he was working […]

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such as recipes – because I know how technically challenging they can be. Even a second-page listing pleases me. People often feel that not being on the first page of search results is a bad thing. I don’t. Reason? I’ve seen plenty of sites get great conversions with listings on the second page of search results. […]

European antitrust chief says Google’s auction-based shopping remedy not working

European antitrust chief says Google’s auction-based shopping remedy not working

European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support for the changes Google made in response to a European Commission finding in 2017 that the company had “abused its market position” in shopping search. The $2.7 billion story. That 2017 determination, which Google has appealed, came with a penalty of nearly €2.4 billion ($2.7 billion). In addition, Google was required to provide “equal treatment” to European shopping comparison competitors on the SERP. That turned out to be a remedy involving bidding for placement in Product Listing […]

Google Ads Editor update includes support for Discovery campaigns

Google Ads Editor update includes support for Discovery campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in […]

Choosing a local marketing solution for your multi-location business

Choosing a local marketing solution for your multi-location business

  U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses” examines the market for local marketing automation platforms and the considerations involved in implementation. The 61-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for brands marketing […]

Let’s kill the hourly rate: We are leaving money on the table

Let’s kill the hourly rate: We are leaving money on the table

One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge clients There are a lot of models for how you are going to charge a client. No one model is perfect and you have to do what is right for your business in the end. Hourly Bill for each hour of your time and track how many hours you worked that week. This is one of the most common ways we […]

Pro Tip: Don’t add new services reactively

Pro Tip: Don’t add new services reactively

When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically respond: “Yes, we can do that!” The problem? They have no idea how they’ll actually fulfill what they promised. This can lead to client and employee retention problems… and unprofitable work. For instance, that’s how a friend at a digital agency found herself in charge of a client’s office renovation and interior decorating. As an agency operations leader, I have some advice to help you reduce […]

Uber Eats readies ad sales for restaurants

Uber Eats readies ad sales for restaurants

Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to pay for placement and exposure. And Uber is under significant pressure from investors to generate more revenue from more sources amid growing skepticism about the company’s capacity to turn a profit. Uber Eats competes primarily with GrubHub, DoorDash and Postmates – although Google My Business also offers food ordering, as does Yelp. According to one estimate, Uber Eats has 20% share of all restaurant delivery sales […]

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips. Aja will also be speaking at SMX East in NYC next week, so be sure to catch her talk on driving more traffic to existing content through optimization. Here is the video, and I […]

Search Marketing Expo is next week. Will I see you there?

Search Marketing Expo is next week. Will I see you there?

Did you know? SMX East is happening next week — November 13-14 in New York City — and there’s still time to buy your ticket. This year’s agenda is the biggest one the Search Engine Land experts have ever created: 100+ search marketing sessions covering SEO, SEM, CRO, agency operations (new!), local search for multi-location brands (new!), analytics, mobile, video, content, tools, and more. You’ll also access interactive Q&A clinics, full-day training with leading brands including Google and Microsoft Ads, 30+ market-defining vendors, exclusive networking events, delicious meals, free WiFi, the SMX mobile app, and downloadable speaker presentations. The year is almost over… do yourself and your career a favor: […]