Google Search Console begins rolling out Speed report

Google Search Console begins rolling out Speed report

Six months ago, Google began testing a new speed report within Google Search Console, and now that report is beginning to rollout publicly to all Search Console users. Google announced Monday. What are these reports? The “Speed” reports, located under the “Enhancements” section of Google Search Console, help webmasters quickly find the sections and URLs of their websites that may have speed performance issues. From there you can start to diagnose and address issues that are slowing down your page loading times. What do these reports show? We looked at these reports a few weeks ago, so check out that deep dive here. In short, Google will bucket your pages […]

What you need to know about Google Merchant Center identifier enforcement updates

What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads in 23 countries starting September 30. What is a UPI? First, the basics. A UPI is a unique identifier that is associated with a product. Common UPIs are Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. What are the UPI enforcement changes? First, the big one. In the past, Google Merchant Center automatically […]

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and Accessories” revenues grew to $6.5 billion from $4.2 billion a year ago. And according to third party analyst estimates, the Apple Watch represents roughly 50% of the global wearables/smart watch market. Alphabet’s acquisition of Fitbit is not unlike Google’s purchase of other hardware companies (e.g., Motorola, HTC) in order to speed innovation and build “reference […]

Help us chart Amazon’s growth as an advertising platform

Help us chart Amazon’s growth as an advertising platform

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. The survey also found that about two-thirds of advertisers are selling on other marketplaces including Walmart/Jet, eBay and Shopify. We’d like to see how that’s changed in the past year. Please click here to answer this year’s survey, it will only take 10 […]

SEO best practices support ADA compliance for digital accessibility

SEO best practices support ADA compliance for digital accessibility

In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards. Recently, Domino’s Pizza was hit with a lawsuit from a blind man who alleged that the company’s website and mobile app were not accessible to people with disabilities. Specifically, the man cited that the site did not have alt text for the images required […]

Google launches Site Kit plugin for WordPress

Google launches Site Kit plugin for WordPress

The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. What does […]

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach, though arguably a form of consumer fraud, has been seen as a way to optimize positive online review scores. But an analysis of customer data by GatherUp (previously “GetFiveStars”) […]

SMX Advanced Overtime: Your questions answered about webspam and penalties

SMX Advanced Overtime: Your questions answered about webspam and penalties

Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing) and I spoke together in a first-ever Bing and ex-Google joint presentation at SMX Advanced about how Google and Bing go about webspam, penalties and algorithms. We did not have the time to address every question from the attendees during the Q&A and so we wanted to follow up here. Below are questions submitted during […]

Google doesn’t have an ‘ideal’ page speed

Google doesn’t have an ‘ideal’ page speed

[embedded content] “[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 edition of #AskGoogleWebmasters. Splitt joined fellow webmaster trends analyst John Mueller to field four questions on the topic of site speed, tools and metrics. Ideal page speed. “What is the ideal page speed of any content for better ranking on SERP?” asked Twitter user @rskthakur1988. “Basically, we are categorizing pages more or less as ‘really good’ and ‘pretty bad,’ so there’s not really a threshold in between,” said Splitt, advising that site […]

Here’s how to leverage long-tail keywords for your SEO

Here’s how to leverage long-tail keywords for your SEO

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Fortunately, there are a few simpler ways of ranking higher, including using more specific, long-tail keywords as primary keyword targets. While it might […]