Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come from an Uberall study comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of 2019. Conversions captured in the study represent a combination of phone calls, requests for driving directions and website clicks. Conversion rates and conversion growth. On the whole, conversion rates peaked when businesses attained […]

Google Merchant Center updates rolling out ahead of holiday push

Google Merchant Center updates rolling out ahead of holiday push

Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated feeds. We’re finally here. Goodbye, product feeds — sort of. Starting in November, automated feeds will be available in all Shopping ads countries. Merchants can opt to let Merchant Center crawl their websites for schema structured product data and extract it into an initial feed. If you have structured product data on your site, you’ll see the feed input option […]

Video: Eric Enge on Google advice vs. real-world SEO experience

Video: Eric Enge on Google advice vs. real-world SEO experience

In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what worked for my clients.” We also spent time discussing how he approaches building out content on a website. From the content quality, to the structure of the content and then promoting that content to […]

Are TrueView video discovery ads the better option for your brand?

Are TrueView video discovery ads the better option for your brand?

Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a better fit in certain cases. I want to show you why discovery ads could be either a better fit for your account or even a great complement to the campaigns you are already running. Video discovery ads can capitalize on deeper intent Many video marketers may say that custom intent audiences for YouTube are the […]

Build a sound foundation to scale your Facebook campaigns

Build a sound foundation to scale your Facebook campaigns

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that it can at times be overwhelming for even the most seasoned digital marketer. However, if you’re able to keep these two things in mind, you’ll be well on your way to establishing a sound foundation to scale your social program. The first step is to simplify your account structure where possible. We all remember not […]

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts expected. Google CEO Sundar Pichai said revenue growth was driven by mobile search, YouTube and Cloud. (We’ll have to take his word for it because Alphabet doesn’t provide revenue breakdowns for any of those segments.) Ad revenue trends. Ad revenue from Google properties (Search, Maps, Gmail, YouTube, Play Store, Shopping) was $28.6 billion, up 19% from $24.1 billion a year […]

You’re about to miss Search Marketing Expo

You’re about to miss Search Marketing Expo

Join us in two weeks at Search Marketing Expo — SMX East — November 13-14 in NYC, for 100+ tactic-rich search marketing sessions, two new tracks devoted to agency operations and local search marketing for multi-location brands, empowering keynotes with Rand Fishkin, Google, and Microsoft Advertising, intimate training with industry experts, and invaluable networking that plugs you into a thriving community of engaging marketers. Here’s a look at what’s in store… Pick the pass that suits your goals and budget: All Access: The complete SMX experience — all sessions, keynotes, clinics, networking events, and amenities. Book before November 13 and save $150 off on-site rates. All Access + Workshop (best […]

Parse.ly looks to solve content marketing attribution challenges

Parse.ly looks to solve content marketing attribution challenges

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions (even if it’s not converting directly on the content itself), and which types of conversions content drives best,” the company said in the announcement. Why we should care Determining how and which content is […]

What does Google Maps ‘incognito mode’ mean for businesses?

What does Google Maps ‘incognito mode’ mean for businesses?

Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode works. For people wanting to protect their privacy while they use Google Maps for wayfinding, incognito mode should prove to be useful. Once the incognito mode is activated, Google won’t be able to offer personalized recommendations such as restaurants or things to do based on their usage history. Should businesses that have diligently built up their location information on Google […]

Why you may not have noticed the Google BERT update

Why you may not have noticed the Google BERT update

Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week. The question is, Why? The short answer. This BERT update really was around understanding “longer, more conversational queries,” Google wrote in its blog post. The tracking tools, such as Mozcast and others, primarily track shorter queries. That means BERT’s impact […]