As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, should improve the way assets are combined for better-performing ads. Google will also attribute traffic to specific assets to give advertisers more information on the assets that are performing. Why we should care Google said it doesn’t expect app marketers will see any “adverse” effect on campaign performance, you may see some shifts in asset […]

Google to stop indexing Flash content

Google to stop indexing Flash content

Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and on computers. It was a very popular web publishing platform in the late 90s but as time went on, fewer and fewer browsers continued to support Flash. What is changing. Back in 2008 Google first began crawling Flash files and a year later, Google got […]

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the study. The chart below compares devices by number of answers attempted, which means they didn’t respond with “I don’t know that” or “I can’t help with that yet.” Three years of data show […]

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Amazon advertising revenue increased 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year on Thursday. Amazon doesn’t break out advertising revenue, but advertising makes up the majority of an “Other” revenue category in its earnings reports. The other category grew by 45% year-over-year, but the advertising segment of that category actually grew at a rate higher than 45%, Amazon CFO Brian Olsavsky said on the earnings call. Why we should care. Amazon’s advertising growth rate […]

Welcome BERT: Google’s latest search algorithm to better understand natural language

Welcome BERT: Google’s latest search algorithm to better understand natural language

Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is rolling out for English language queries now and will expand to other languages in the future. Featured Snippets. This will also impact featured snippets. Google said BERT is being used globally, in all languages, on featured snippets. What is BERT? It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for […]

E-commerce ad spend on search and social product ads keeps growing

E-commerce ad spend on search and social product ads keeps growing

Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads among Kenshoo e-commerce advertisers accelerated in the third quarter, increasing 42% compared to the previous year. Meanwhile, product ad spend on search grew by 17% year-over-year in the third quarter – a deceleration from the previous quarter. The relative slow in Shopping campaign spend meant it had less overall impact on search spend, which grew […]

How to find your ideal SEO agency

How to find your ideal SEO agency

As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong decision for this critical marketing channel. What does your ideal agency look like – and what should you avoid? Here are four easy takeaways. Their sales team are SEO experts The sales process is a perfect time to uncover the expertise (or lack thereof) of a potential agency. It’s your […]

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft beat analyst expectations Wednesday with revenues of $33.1 billion in its fiscal first-quarter, up 14% from $29.8 billion a year ago. Its Azure cloud service continued to fuel its fastest growing segment, Intelligent Cloud, which reported revenues of $10.8 billion, up 27% year-over-year. That growth has slowed over the past year, however. Looking at the company’s digital marketing products, search advertising and LinkedIn growth also remained slower than a year ago. Search advertising. Microsoft Advertising saw revenue growth of 11% year-over-year for the first fiscal quarter. That’s up from the 9% growth seen in the previous quarter, but down from 17% growth reported a year ago. The company again […]

Conditional ads – customized ads made easy

Conditional ads – customized ads made easy

Martin Röttgerding on stage at SMX Advanced in Berlin. Photo credit: Twitter Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to customized ads that combines the benefits of feed-based customization with the simplicity of IF functions. As a result, ad customization becomes much more accessible, making it something that can be a part of your everyday account management. The downsides of feed-based customized ads Despite its advantages, feed-based ad customization is a relatively complicated matter for several […]

Featured snippets display on desktop 13% more often than mobile, study finds

Featured snippets display on desktop 13% more often than mobile, study finds

Google showed featured snippets on desktop 86.6% of the time compared to 73.3% on mobile, according to a 30-day study conducted by Rank Ranger. The findings. The study looked at a dataset of 265 keywords known to produce featured snippets on desktop. It found that, on any given day, publishers are more likely to land a featured snippet on desktop than they are on mobile because there is a higher chance that Google will show a desktop snippet. Source: Rank Ranger. The study also found that the URL within a featured snippet displays across devices 70.3% of the time. The remaining 29.7% of the time, the URL only displayed on […]