Video: Eric Enge on building and selling his SEO agency

Video: Eric Enge on building and selling his SEO agency

Eric Enge, an industry vet, took the time to sit down with me at his Boston office, in a two-part interview. In part one, we talked about how he founded his SEO agency, Stone Temple Consulting and what led to him selling it to Perficient Digital. We spent a nice amount of time discussing the challenges of that process. In addition, we spoke about how it is for him to work with his wife. We also spoke about all his contributions to the SEO industry, including hundreds of presentations he gave at conferences, the countless studies, the hundreds of blog posts and videos and the immense sponsorships his company has […]

Survey: 97% of online adults transact with businesses they find on Yelp

Survey: 97% of online adults transact with businesses they find on Yelp

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 2012 and 2016. High purchase intent. The 2019 survey found that roughly half (51%) of Yelp users conduct some sort of transaction within 24 hours of a site visit and 90% do so within a week. Source: Yelp-Survey Monkey (n=6,338) These figures show growth from the 2016 study, which found: 92% of respondents made a purchase after visiting […]

Microsoft Advertising unveils interface redesign

Microsoft Advertising unveils interface redesign

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts, for example. “We’ve applied colors selectively and added the right amount of spacing around page elements, tables, graphs, and forms in order to reduce fatigue and information overload as well as draw your attention to the items that matter,” the company said in the announcement Wednesday. “Our overall goal with the new, modern design is that […]

SMX Overtime: Rise of the PPC geek

SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC track were concentrated around entity harvesting, automation, audience targeting and the concept of “broadience.” I was fortunate to moderate SMX Advanced Europe and its amazing PPC track. I always thought of myself as a techy marketer but the techiness of this PPC crowd was overwhelming. The venue by the Spree River was a beautiful and […]

Screaming Frog releases SEO Spider version 12.0

Screaming Frog releases SEO Spider version 12.0

Search marketing firm Screaming Frog released version 12.0 of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing sites, understanding how search engine crawlers navigate pages, audit SEO efforts and identify areas for improvement. The ability to pull Chrome User Experience Report (CrUX) and Lighthouse metrics into Screaming Frog’s tool gives SEOs and site owners a source of real-world data that can be used to improve user experience. The database storage mode file-saving and re-opening improvements are helpful […]

‘Burnout is real’: Why successful agencies prioritize time management skills

‘Burnout is real’: Why successful agencies prioritize time management skills

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in agency culture, say Duane Brown, agency founder and head of strategy at Take Some Risk Inc. and Katy Lucey, director of paid social at performance agency Tinuiti. Both will be speaking on our agency-focused track of sessions at SMX East in NYC next month and shared how their agencies approach work processes, client communication and […]

The benefits of using SEO software

The benefits of using SEO software

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors, and your share of voice. The integration and prioritization of tasks, reporting, and user permissions can […]

Google begins testing Duplex internationally

Google begins testing Duplex internationally

Google is testing its Duplex technology internationally for the first time, the company announced on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to confirm their hours for the upcoming Labour Day public holiday on October 28,” wrote Scott Huffman, Google’s VP of engineering. “Once confirmed, these times will automatically be updated on Google Maps and Search for anyone searching for the business info for the holiday.” Google will disclose to business owners that the calls are automated and businesses can opt-out of receiving […]

Capture leads with Google Ads latest ad extension test

Capture leads with Google Ads latest ad extension test

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works. The lead extensions look similar to promotion extensions, displaying in a call-out box with an icon, in this case a clipboard. After you select the campaigns, you choose the call-to-action and enter extension text which can be up to 30 characters. This is what displays with the ad, as shown below. Choose from a menu of calls-to-action and enter […]

Pro Tip: 3 common mistakes SEOs make when disavowing links

Pro Tip: 3 common mistakes SEOs make when disavowing links

Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some of these misconceptions can have detrimental impacts on your website’s visibility. Here are three misconceptions about disavowing links you will want to avoid. 1. Disavowing the wrong links It might seem logical to focus your efforts on disavowing links that are obviously bad, including: Adult sites Illegal gambling Sketchy foreign sites Google is very good at deciphering bad inbound links – they’re going to know that you didn’t actively build links on porn sites. The ones […]