Google Ads now showing cart metrics for Shopping campaigns

Google Ads now showing cart metrics for Shopping campaigns

E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that kicks off with Black Friday. With this data available in Google Ads, merchants can get a better sense of the profitability of their Shopping campaigns and how to optimize for greater gross profit. The columns are also available at the product-level to provide insights such as which products are most likely to convert, drive higher […]

Your inside look at SMX East

Your inside look at SMX East

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14. This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created. If you work in SEO, SEM, content marketing, social media or any other customer-facing activity — if you work at an agency or for a brand that managers multiple locations — you can’t afford to miss this conference. Keep reading for your big SMX […]

Connect to remote hosts with secure shell

Connect to remote hosts with secure shell

In our last installment we discovered the terminal process and how to run commands using Unix or Linux. We listed several commands that are important to commit to memory. Man(ual) pages No one is expected to memorize the entire Unix manual (although there are those who’ve read it in its entirety). We’re going to demonstrate how you can refer to the Unix manual to build out your knowledge with commands that we introduce, or that you may discover on your own as part of your learning journey. You will learn how to query the manual using its interface for the specific information you need for your script or command line […]

Facebook opens search ads to all advertisers

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so we’re rolling out these ads more broadly,” said Facebook Director of Product Management Nipoon Malhatra. To have ads appear in search results, advertisers can either select “Automatic Placement” for their News Feed ads, […]

New trade group Paid Search Association launches with exclusive PPC focus

New trade group Paid Search Association launches with exclusive PPC focus

The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In addition, paid search is the most successful digital channel by revenue (across mobile and desktop) and quite mature compared to other channels and tactics. Therefore, one would think education about the medium is less necessary or even altogether unnecessary at this point. PSA’s inaugural president is David Szetela, the CEO of FMB Media. Founding board members […]

PPC automation will disrupt your business, but automation layering will save the day

PPC automation will disrupt your business, but automation layering will save the day

As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are still managing accounts like they did 10 years ago… hardly a strategy for success when we might be on the verge of another economic slowdown. Considering how much Google Ads has changed in the past decade, it stands to reason that successful account management should also have evolved dramatically. My friend and industry pioneer Andrew […]

A deeper look at Google Search Console Speed Reports

A deeper look at Google Search Console Speed Reports

Google has experimental reports in Google Search Console for the new speed reports. We covered it when Google announced it back in May, but very few had access it then. Now, some of us at Search Engine Land, have access to these new experimental speed reports. Larger roll out. Some people at the Search Engine Land team now see this new speed report listed under the “Enhancements” section. It is named “Speed (experimental).” Maybe Google has pushed out this report to more Search Console users? The reports. Since we now have access, we wanted to share our reports from Search Engine Land’s web site. Broken down by mobile and desktop […]

Google Ads debuts ‘conversions by time’ reporting

Google Ads debuts ‘conversions by time’ reporting

Conversions by time columns now available in Google Ads. Google has rolled out new conversion reporting columns that capture when a conversion actually occurred. Reporting conversions by time. The six new columns are: Conversions (by conv. time) Conv. value (by conv. time) Value / Conv. (by conv. time) All conv. (by conv. time) All conv. value (by conv. time) Value / all conv. (by conv. time) What the columns reflect. The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. […]

Facebook’s Campaign Budget Optimization is coming. Are you ready?

Facebook’s Campaign Budget Optimization is coming. Are you ready?

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it. “With this shift, the budget will be set at the campaign level, much like search campaigns are now,” said Michelle Morgan, director of client services at Clix Marketing, “Facebook will then, in real-time ‘optimize’ the campaign by giving budget to the ad-set that is performing best out of all within the campaign.” Morgan, who will be speaking about CBO and paid social tactics that drive conversions at SMX […]

Advanced Google Ads script to forecast ad performance

Advanced Google Ads script to forecast ad performance

Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19% better year on year, how many more leads will we get this year. The truth is though that putting projections together is tedious and time consuming. So as we do with any boring, tedious but repeatable task, the developers at Clicteq (my employer) put together this advanced Google Ads script that creates forecasts for you based on past performance. How the script works […]