Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5. (I did not screen to see if they were Facebook users.) The single question was, “Which best describes your feelings about the ‘Stop Hate for Profit’ Facebook advertiser boycott?” They were given four randomized choices: […]

Regular expression filter support coming to Google Search Console performance reports

Regular expression filter support coming to Google Search Console performance reports

Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for page URLs and user queries. The RE2 syntax is used.” Regular expressions. Regex is often used by developers, but RE2 is the same regex syntax Google Analytics users are accustomed to using for querying data. Regex can be super powerful and fast in filtering data and even for replacing data, but it can also be tricky to […]

Facebook CCPA compliance challenges: Limited Data Use

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds. Part of the challenge with CCPA compliance is the lack of clarity around what is required from different types of businesses—especially when data-sharing relationships exist, like the ones between every advertiser and Facebook. This week, Facebook announced a new feature called Limited Data Use (LDU). As […]

With new ‘pilot program,’ Google again testing ads on local business profiles

With new ‘pilot program,’ Google again testing ads on local business profiles

Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The ads can appear both on desktop and mobile. The third-party ads so far all appear to be connected to the businesses themselves. Food ordering is for the restaurant itself — although Capper points out the ad potentially redirects an order that might otherwise go directly to the restaurant. Groupon ads (below) take you to a […]

Facebook Ads boycott: What will be the measure of success?

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are also using the opportunity to pressure test the true benefit of Facebook and even the larger social media ecosystem for their brands. Invisible to most users. From a user perspective, the boycott is essentially invisible. […]

Ad fraud prevention firm CHEQ enters PPC market

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to a recent study commissioned by the firm. CHEQ CEO Guy Tytunovich, a cyber-security veteran who started the company with a team of former defense intelligence engineering colleagues roughly four years ago, says […]

The pillars of successful link building

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after you’ve acquired a link during his talk at SMX Next (free registration) last week. Create audience-focused, linkable assets “Your links will be as good as your content,” Johnson said, explaining that the more […]

Usage of voice has plateaued — for now

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected. Now survey data from Perficient Digital suggests voice may have hit a plateau of sorts. This is the fourth year the agency has asked over 1,000 U.S. adults about their use of voice, voice search and […]

Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left corner above Shopping ads on the main search results page as well as the Shopping and Images tabs. That matches the black “Ad” label on that displays on text ads. What’s changing. Soon, the “Sponsored” label that still appears in the upper right above Shopping ads on desktop will be replaced with the black “Ad” […]

How in-house SEO teams and enterprise tech can boost organizational efficiency

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. Stephan Bajaio, chief evangelist and co-founder of enterprise SEO platform Conductor, discussed ways to tear down organizational silos and integrate SEO into a company’s culture in a talk during SMX Next last week. “SEO done alone gets lonely results” “You need to actually be engaging other stakeholders within the company who […]