Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making it easier for you to keep your account secure and spot potential attempts to compromise it. Starting today, we’ll send push notifications in addition to emails for any suspicious logins to your account. For more information:https://t.co/5oD2QvK2dS — Twitter Safety (@TwitterSafety) November 19, 2019 As explained by Twitter: “If we detect a suspicious login or when you log in to your Twitter account from a new device for the first time, we will send you a push notification within the Twitter […]

Instagram’s Testing a Display New Layout for IGTV Content

Instagram’s Testing a Display New Layout for IGTV Content

Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered by reverse engineering expert Jane Manchun Wong, Instagram is still working on new ways to get more people engaging with IGTV content. As you can see in these screenshots, posted by Wong, Instagram is working on a new format for IGTV content which would switch your main feed into a vertical scrolling list, leading you through to the next video in stream. Instagram’s also looking to add categories into your IGTV discovery listings – for comparison, here’s how IGTV currently looks in the app. The […]

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

While Twitter works through its ban on political advertising, and Facebook continues to take a media beating over its stance on exempting the same from fact checks, Snap Inc. CEO Evan Spiegel has said that his platform fact-checks all ads, including those from political candidates, adding even more fuel to the ongoing debate. As per Spiegel: “We subject all advertising to review, including political advertising, and I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things […]

#SMTLive Recap: The State of Social Media Lead Gen 2019

#SMTLive Recap: The State of Social Media Lead Gen 2019

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report.” Ever since Facebook was launched the early 2000s and social media took off as a means to connect, and share our lives digitally with others, businesses have also been taking advantage of social platforms in order to accomplish a variety of marketing and sales goals. For example, brands use social media to build brand awareness and loyalty, provide fast customer service, recruit employees, make sales. And, ideally, to generate leads. For our survey report, we gathered close to 350 responses from fellow digital […]

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

While Snapchat’s growth has been slowed by Instagram, one area in which Snap has continued to hold a lead is innovation, and creating standout, must-see new AR tools and visual features that get people talking about the app. We saw this again back June when Snapchat saw a huge increase in downloads following the launch of its ‘baby’ and ‘gender-swap’ lenses. Those types of trending additions – which also include the Dancing Hotdog, the dog ears, the rainbow vomit – all help to give Snapchat a boost and get more people downloading the app. And Snapchat knows that, in order to stay ahead of the increasing competition in the AR space, it needs to […]

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by the next big app, if such an option manages to gain significant traction among younger users. And that’s a fate that Facebook is desperate to avoid. Enter Facebook’s latest attempt to stay cool with younger folk: These screenshots are from a new app called Whale, which is now available to Canadian users via a […]

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat is giving advertisers more room to tell their stories in mid-roll video ads by expanding the time limit for its video ads to three minutes. According to AdWeek, Snapchat users will still be able to skip the mid-roll video ads after six seconds, but advertisers will be able to use the option for longer video messaging, in order to keep those viewers who are interested engaged. Snap says that the option will provide more capacity for advertisers to utilize their existing video assets, rather than having to cut them down to six seconds, which may provide more opportunity for cross-promotion and engagement. As AdWeek notes, the option is similar to […]

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Published Nov. 19, 2019 In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are planning to include video in the 2019 holiday marketing – over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy. Looking for more insights to help you map out your holiday marketing strategy? Here are some additional considerations from Animoto’s study: For consumers, video is the most helpful way to learn about a product when holiday shopping Facebook is the most effective platform for brands’ […]

New Report Looks at the Rise of Virtual Influencers on Instagram

New Report Looks at the Rise of Virtual Influencers on Instagram

Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be more human’, you need to ‘humanize your brand’, ‘it’s human connection that matters’. And while there are many examples of such approaches leading to greater success for brands online, there is another, rising trend which largely goes against this, and brings into question the very future of the form. That trend is the rising popularity […]

TikTok Reaches 1.5 Billion Downloads, Seeks to Distance Itself from Chinese Government Links

TikTok Reaches 1.5 Billion Downloads, Seeks to Distance Itself from Chinese Government Links

TikTok is either the next big thing in digital marketing, or simply the latest fad that will eventually peter out. Where you stand on this will come down to your individual perspective. On one hand, TikTok’s popularity doesn’t appear to be slowing. According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger). The app has proven particularly popular in India, as explained by Sensor Tower: “India has been the main driver of TikTok downloads across the App Store and Google Play, with 466.8 million, or about 31% of […]