The Art of Hosting Events on Social (#SMTLive Recap)

The Art of Hosting Events on Social (#SMTLive Recap)

Whether hosting events is your full-time profession or you’re simply searching for a new way to connect with your audience, learning how to put together a quality virtual-event on social media is a task new to many of us. Businesses everywhere are turning to social to keep their brand top-of-mind and solve new audience engagement challenges. Lucky for us, many social platforms have recognized this rising need and are delivering us regular updates and training tools to offer brands assistance in these strange times. To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers. After reviewing […]

Facebook Adds Post Creation Capacity to Creator Studio App

Facebook Adds Post Creation Capacity to Creator Studio App

Hey, remember how, back in February, Facebook launched a new Creator Studio app which was designed to make it easier to manage your Facebook and Instagram posts on the go, and get more insights on content performance? It’s probably hard to forget, given that if you schedule anything through your Facebook Page on desktop, you now have to do so through Creator Studio. If you don’t recall, a quick reminder – while Creator Studio looks good and does, indeed, provide more access to a broader range of stats, a key flaw in its design is that you can’t actually create posts within the app. You need to create your posts […]

Facebook Brings Polls Back to Messenger

Facebook Brings Polls Back to Messenger

They weren’t gone for long, but their absence prompted a signficant enough backlash that Facebook has today announced that polls for Messenger are once again back in play within your chat streams. Facebook first launched polls in Messenger back in 2016, but they were removed recently as part of Facebook’s ‘Lightspeed’ revamp of the Messenger app, which sought to streamline its operations and declutter presentation. But now, Messenger polls have returned – and what’s more, they come with a fresh new look, and improved response. As explained by Facebook: “Power users of the previous version of Polls will note that we’ve refreshed the look and feel with new colors and […]

Reddit Launches New, 12-Week Online Advertising School Program

Reddit Launches New, 12-Week Online Advertising School Program

Reddit is hosting a new, online advertising school program, which will enable participants to learn from industry professionals, and submit work for assessment by the broader Reddit advertising community. Reddit’s Ad School will cover a range of key elements, including copywriting, PR and social media marketing. The Ad School classes will run once a week, with a class of up to fifty students meeting with an expert teacher via video conference. The teachers – who will be ‘director level or above’ in each area – will then take students through the essentials, and issue an assignment to the class. “The lecture will be made publicly available immediately following the class on […]

Facebook Will Allow Most of its Employees to Permanently Shift to Remote Work

Facebook Will Allow Most of its Employees to Permanently Shift to Remote Work

With Twitter recently announcing that it would allow its employees to work from home forever, if they choose, Facebook is now also leaning into the remote work shift, with CEO Mark Zuckerberg saying that “most employees” will be allowed to work from home moving forward, beyond the current COVID-19 lockdown period. As reported by The Verge, Zuckerberg says that he wants Facebook to “be the most forward-leaning company on remote work” “We need to do this in a way that’s thoughtful and responsible, so we’re going to do this in a measured way. But I think that it’s possible that over the next five to 10 years – maybe closer to 10 […]

Facebook’s Adding New Warning Prompts in Messenger Threads to Protect People from Scammers

Facebook’s Adding New Warning Prompts in Messenger Threads to Protect People from Scammers

Facebook is adding two new warning tools designed to protect users from scams and unwanted attention, while it’s also looking to increase its focus on protecting minors within the app. First off, Facebook’s adding a new safety notice within Messenger streams that will seek to help users identify when they may be interacting with potential scammers. As explained by Facebook: “We’re introducing safety notices in Messenger that will pop up in a chat and provide tips to help people spot suspicious activity and take action to block or ignore someone when something doesn’t seem right.” As you can see in this interaction (above), when a user has accepted a chat […]

Facebook Announces New Collaboration Tools for Workplace, Including First Steps into VR Offices

Facebook Announces New Collaboration Tools for Workplace, Including First Steps into VR Offices

Facebook CEO Mark Zuckerberg has outlined a range of new remote collaboration tools for the company’s professional Workplace platform, including video chat Rooms and new ways to connect via Portal. Here’s a look a how Facebook’s working to cater to the rising demand for WFH tools. First off, Facebook’s expanding its new Messenger Rooms to Workplace, with Workplace Rooms. As explained by Facebook: “Workplace Rooms is a secure and easy way for coworkers to get things done and stay connected when they can’t be together in person. It’s a meeting space with unlimited time, where you can invite up to 50 people to a video call even if they’re not in […]

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

The COVID-19 pandemic has had major impacts on virtually everything that we do. We’re working from our homes, alongside our kids in virtual school classes, while shopping malls are emptied out, and even going for a walk can feel somewhat unsafe. Logically, COVID-19 has also impacted what people talk about, with pretty much every conversation you have these days now referring, in some way, to the situation. For marketing and communications pros, that’s also meant a re-think in focus. How do you continue maximizing brand exposure amid such an event? Should you even be looking to continue advertising during a pandemic? The true answer is that there is no answer – […]

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

The Content Marketing Institute recently published the results of its 2020 Content Management and Strategy survey, which incorporates the responses of some 250 content marketing managers from organizations of more than 50 staff. As CMI points out in its notes, the survey was fielded in January/February 2020 “in a pre-COVID world”. Yet, despite the significant impacts that COVID-19 has had on how we operate, the results do provide some valuable insights into where content marketing is placed within organizations, and underlines some of the most common challenges to strategic content management. Here are some of the key findings: First off, while the results show that 78% of organizations are taking […]

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

With podcast listenership on the rise, is there now a place for audio to become a more significant element of social platforms? Could audio tweets, for example, provide a new element to the app? It’s an interesting consideration, and recently, members of Twitter’s designed team mocked up what audio tweets might look like. As you can see in these images, shared by Owen Williams on Twitter, this is what Twitter’s ‘Hear and Now’ audio tweets might look like, and function, with clips attached to tweets, and even highlighted in a special segment. The basics of the concept are not entirely new. Back in 2018, Twitter launched audio-only live-streams, both in Twitter […]