Tag Archives: Social Media Today

Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdowns. Twitter has this week published its latest overview of the month ahead, including a listing of all the key dates of note. As you can see, there’s still a range of worth events in May to keep in mind. Specifically, Twitter has highlighted: Cinco de Mayo (May 5th) – “Cinco de Mayo usually means good food, so […]

Amid the various concerns around the spread of COVID-19 misinformation, WhatsApp has emerged as a key platform of focus, with reach to billions of users across the globe, and encrypted messaging, making it more difficult to track originating sources. The platform has launched various tools to limit the spread of misleading reports, including new limits on message forwarding and Google search prompts in-stream. And this week, WhatsApp has added another misinformation counter-measure, partnering with Poynter on a new fact-checking bot, which can provide answers on over 4,000 hoaxes within seconds. As reported by TechCrunch, the new bot utilizes information supplied by over 100 independent fact-checkers, in more than 70 countries, the […]

While debate rages around the potential privacy implications of the coming Apple/Google ‘Exposure Notification’ API, which aims to slow the spread of COVID-19 by alerting people when they’ve been in proximity to someone that’s later found to have coronavirus, both companies are now moving forward with the next stage of the plan. This week, Google and Apple have released more information on exactly how the process will work, along with example screenshots of the tracing app in action – while the companies also recently opted to change the name of the API from ‘Contact Tracing’ to ‘Exposure Notification’ to help ease anxieties around the process. As reported by TechCrunch, Apple and Google […]

After recently running a series of workshops to help community leaders make best use of Facebook groups to maintain connection during COVID-19, Facebook has now announced a new schedule of education events for Facebook group admins, which are designed to help people better manage their online communities, while also facilitating more connection between community leaders. Facebook’s initial Community Connect event, which focused specifically on key pointers for managing groups during COVID-19, saw solid response, which has prompted Facebook to provide more insight and assistance. Over the coming months, Facebook is planning to run a series of sessions, each focused on a different element of online community management: May: Community Foundations. Going back […]

Early last month, Facebook launched a new platform called ‘Community Help’, where people can either offer assistance to others within their community, or request help with tasks from locals. Now, given the ongoing demand for assistance, in various forms, amid the coronavirus pandemic, Facebook is expanding the Community Help hub to cater to more assistance types. As first reported by TechCrunch, in its original iteration, the Help Hub enabled users to request and respond to calls for help in relation to food supplies, local resources, and volunteers. Now, Facebook is also incorporating ways in which people can support local businesses, donate to blood banks, promote nonprofits and more. Many of these […]

How long would it take you to actually read through every element of each terms of service agreement for every app and tool that you use? Of course, ideally, everybody would be reading through every such agreement, but in reality, that’s not always the case – if ever for some people. We put a lot of trust in regulators and other parties to keep an eye on such things for us. Because the documents are long, and they’re jargonistic. It’s not exactly Harry Potter going through the various clauses and provisions. But would it take you as long to read through them as it would to read an actual Harry Potter […]

Even if you’re 100% confident in your team, even if you think you’re in a fairly tame niche, even if you don’t have that many followers and you don’t think there’s a lot of risk, it’s absolutely worth having a social media crisis management plan in place. Many a brand has found itself in the mass-media spotlight for an ill-timed or poorly worded tweet, and given the various sensitivities around the current situation, and the fast-moving modern news cycle in general, there are many more potential impacts and considerations that you need to stay on top of, and keep in mind, as you go about your social media promotions. To […]

We’re on the cusp of a monumental change in the trajectory of consumer buying behavior, with the ways in which people interact with brands, and each other, shifting significantly from what they were just a few short weeks ago. These few stats alone point to the scale of change brands are now faced with: eCommerce orders are up 108% Daily usage of Facebook is up 27%, YouTube is up 15% and TikTok is up 15% 42% of consumers believe the way they shop will fundamentally change With the world effectively in lockdown, people are now living online, and the vast majority of shopping and entertainment activity has shifted completely to […]

Published May 1, 2020 Are you looking for ways to steer your business through the Coronavirus crisis? Want to know the key email marketing techniques you should pay attention to? The team from Digioh share their tips for success in this infographic. Here’s a quick summary: Send behavioral emails Get creative with segmentation Pay attention to your unsubscribes Capture more emails with personalized sign-up forms Bonus tips to get more emails opened & clicked Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

With messaging use on the rise during the COVID-19 lockdowns, Facebook now appears to be looking for more ways to prompt direct engagement between users. Along with a new ‘DM Me’ sticker for Instagram Stories, which would enable users to message a Story creator with a tap on the sticker, Facebook is also working on a ‘Hit Me Up’ sticker for Facebook Stories, which would provide the same functionality, just with a different look (and on a different app, of course). As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new ‘hit Me Up’ sticker would enable Facebook Stories users to prompt a […]