Tag Archives: Social Media Today

Millennials have long been the focus of marketing campaigns, especially in the digital realm, but Gen Z is about to come into more focus, giving businesses a whole new audience to meet with, and showcase their offerings too, in order to maximize their sales potential. Indeed, according to Facebook, Gen Z – those aged 24 and under – is already estimated to influence some $143 billion in spending in the US alone. The next generation have grown up in a social media world, constant connectivity is part of their DNA. And they share some specific traits that marketers need to be aware of – which is what Facebook’s latest research report is […]

LinkedIn has published a new guide to its various marketing partners, which details how each can help to maximize your on-platform promotion efforts. As explained by LinkedIn: “Today, 1 in 5 marketers on LinkedIn is leveraging a LinkedIn partner to meet their objectives. And all of our top 50 advertisers use one or more partners to drive value for their business […] Inside this guide, you’ll uncover information on the capabilities associated with each, while we also outline the distinct value for both brand marketers and agencies.” The guide – which you can download here – provides an overview of all aspects of LinkedIn’s partner program, beginning with its selection process […]

After initially launching the option on iOS back in March, Twitter is now bringing its darker ‘Lights Out’ dark mode option to Android. Twitter initially released its darker screen option after criticism that its basic dark mode was still too light – you can see a comparison between it and other dark mode options here. The even darker ‘Lights Out’ option addresses this. As you can see in the screenshot below, now, within your Twitter settings, when you switch on Dark Mode, you’ll also see a second toggle for ‘Lights Out’ as well. And aside from giving your app a new look, ‘Lights Out’ mode also has health benefits. A key benefit of […]

This could prompt fake like and engagement sellers to re-think their practices. This week, the FTC has fined Florida businessman German Calas, Jr. $2.5 million over the sale of “fake indicators of social media influence”, while it’s also issued a warning to Sunday Riley, whom the FTC says had written fake reviews of her company’s products on Sephora’s website, and had also ordered her employees to do the same. Both cases could have significant implications for the broader digital marketplace. In the first, Calas, who had been in charge of a company called Devumi, has been handed a significant fine in what could prove to be a benchmark case for online […]

It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – has also evolved to become more creative, strategic, and motivated to keep up with ever-changing trends in the space. So what should businesses seek out in potential social media hires before they start recruiting for these positions next year? Here are some expert insights and tips: 1. Look for candidates that possess a relevant, thoughtful portfolio As the digital marketing specialist at […]

The best chatbots don’t seem like chatbots at all, they seem like humans. So how do you create a tech-powered bot to sound like a human? Easy. You inject the bot with a bit of familiarity, humor and empathy – and all of this is possible because, contrary to popular belief, chatbots aren’t powered by AI. Chatbots run based on scripts, which are written by marketers like you and me, meaning that you can humanize your Facebook Messenger chatbot campaigns the same as you would humanize an email marketing campaign. And if you’re running Facebook Messenger chatbots, it’s essential to humanize your bots. Empathetic, kind, funny bots stand out in the […]

Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. 2019 was an interesting year, in which we saw the continued rise of video, the explosion of info-marketers selling courses, and the confirmation of good data being a core aspect of a strong social media advertising campaign. Throughout 2019, our team has spent well over 6-figures in media dollars on social media advertising, and there are a few key trends that stood out. Based on what we’ve […]

This is interesting – according to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is testing out a new process which would categorize your ‘Following’ list into both topic categories and listings based on your engagement with each, in order to help users better manage what content appears in their main feed. As you can see in the screenshots above, the option would automatically sort your following list into topics, like ‘Art’, ‘Comics’ and ‘Travel’. These listings would be based on the information provided by Instagram business pages – but in addition to topics, Instagram has also included lists of ‘Least interacted with’ and ‘Most shown in […]

If you’re looking to improve your engagement levels on LinkedIn, then LinkedIn’s quarterly content insights reports are a must-read, providing data on the key topics of discussion on the platform, as well as those which are seeing significant increases in mention volume among LinkedIn’s 645 million members. Of course, you’re likely on LinkedIn to boost your brand and/or professional reputation within your specific niche, which does somewhat limit what you can share. Knowing that Blockchain is a key subject of interest is of little help if you work in agriculture – but even so, getting a grip on the broader trending issues can help to give you a better understanding […]

Last week, Facebook CEO Mark Zuckerberg gave an impassioned speech about his company’s stance on free speech, with a particular focus on its decision not to fact-check political ads. That decision, as many have noted, could give a free pass for politicians to campaign on outright lies, without being reigned in – but then again, in order to reign such in, Facebook would have to make some very tough calls on what crosses the line in political speech. Facebook has chosen not to do that, instead hoping that people will judge for themselves what’s true and what isn’t in political ads. As Zuckerberg noted in his speech: “I believe in […]