Google Launches ‘Adaptive Anchor Banner’ Ads to Better Cater to Varying Screens

Google Launches ‘Adaptive Anchor Banner’ Ads to Better Cater to Varying Screens

Google is launching a new banner ad type which is able to adapt to varying screen size, helping to maximize performance in line with evolving consumption behaviors. The new, ‘Adaptive Anchor’ banner ad can be seen in the last frame above, in comparison to the standard banner (on the left) and the smart banner (middle). As explained by Google: “Unlike other banner APIs on the market, adaptive anchor banners consider the device in use, the ad width you’re comfortable using, and the aspect ratios and performance of all available demand.  Adaptive anchor banners return creatives with the best height and aspect ratio for each device, with hard limits to prevent […]

How to Create a Winning Content Strategy for Your Blog

How to Create a Winning Content Strategy for Your Blog

You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. The thought is both exciting and terrifying – with so much content already out there, how can you possibly stand out? The key is to be strategic with everything you do. Remember, you’re not competing to produce more content than anyone else on the planet; you’re competing to win the attention of readers. So how do you get started? Here’s an overview of how to build an effective content […]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Published Oct. 20, 2019 Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Here are a few things you’ll learn: The percentage of Millennials that said email was their preferred method of contact What factors drive loyalty What factors drive action How Millennials use email Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

9 Key Mistakes to Avoid in Chatbot Marketing

9 Key Mistakes to Avoid in Chatbot Marketing

Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – but there are some key, often overlooked, elements that you need to consider when constructing your chatbot process. What are Chatbots? Chatbots are essentially preprogrammed sequences which provide automated and adaptive responses to frequently asked questions. The most basic, and common type of bot, is the scripted bot, which is designed to give pre-defined answers to questions it receives. In recent years, however, chatbots have improved by leaps and […]

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it’s not just posting in itself that’s key to this effort – maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts – each of these should be considered, and for most, that will also mean establishing content templates, which can help […]

An Easy Guide to Creating Social Media Videos that Drive Results

An Easy Guide to Creating Social Media Videos that Drive Results

When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. […]

How to Raise Money for Charitable Causes Using Facebook Stories

How to Raise Money for Charitable Causes Using Facebook Stories

Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social sharing option (if they haven’t already), and become the key way that users interact on its platforms. Given this, Facebook is working to align with usage trends, and provide even more ways that people can use Stories within their broader social media activities. Enter – the Fundraiser sticker. Due to the success of the Instagram Stories donation sticker, Facebook has recently rolled out a similar option which […]

How to Approach Instagram Influencers the Right Way [Infographic]

How to Approach Instagram Influencers the Right Way [Infographic]

Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage. But it’s not always easy to find the right influencers of relevance to your brand – and even when you do find the good ones, it’s another thing altogether to get them to work for you. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. For the top influencers to work with you, they need to have a positive image of your brand, and when you first […]

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Facebook CEO Mark Zuckerberg this week presented an impassioned speech about his views on the role that social media is now playing in society – and in particular, how Facebook, and other platforms, are influencing political outcomes, and if/what they should do about it. Facebook has come under intense scrutiny in recent weeks over its decision to exempt political ads from its rules against advertising which contains “deceptive, false or misleading content”. This came after the team for US Presidential candidate Joe Biden saw their appeal against an ad campaign run by US President Donald Trump, which included unproven claims about Biden’s speculated Ukranian connections, rejected by Facebook. In response […]

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook’s making a couple of changes to business Pages, which will impact both presentation and data tracking elements. First off, as first reported by Marketing Land, Facebook has announced that it’s removing all of its gray verified badges, designed to display Page authenticity, as of October 30th. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. Here’s Facebook’s official explanation of the difference between gray and blue badge verification: Blue badges will still be present, but as of next month, the gray badges will be gone. Why is Facebook making this change? […]