Tag Archives: Social Media Today

This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which would enable Page admins to reach their audiences when they’re most active on the platform. As you can see in this image, posted by Facebook Page admin @GIFChaseH (and shared by social media expert Matt Navarra), the new scheduling screen includes a ‘Suggested’ option which provides a recommendation of when you should post to maximize engagement. The explanation below the marker reads: “Schedule your post based on when your fans were most active last week” Similar functionality is available in various social media management tools, but this variation, using Facebook’s own, […]

Snapchat has launched a new ‘Dynamic Ads’ option which will essentially create your Snap ads for you based on your uploaded product catalog. The system will then display your products to relevant audiences as it sees fit. As explained by Snapchat: “Advertisers on Snapchat already have access to a sophisticated offering, from tracking campaigns with Snap Pixel, to optimizing campaigns towards purchases, and syncing of product catalog. Dynamic Ads now brings automated personalization to the platform, opening new ways to scale and drive impact very easily.” As you can see in the above image, based on the product images and information you upload, Snap’s Dynamic Ads will use in-built templates […]

After expanding access to its updated search ads offering back in July, Facebook is now making search ads available to all businesses, while its also adding search ads to its Automatic Placements option. As explained by Facebook: “All new ad campaigns using Automatic Placements will automatically include the Facebook Search Results placement. You can also manually select the placement when setting up your campaign. Once you opt-in, ads will be eligible to appear on search result pages which includes general search and Marketplace search – and will both respect the audience targeting of the campaign and be contextually relevant to a limited set of English and Spanish search terms.” The […]

Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such. Called ‘Build to Break‘, the new hub includes a range of in-depth guides and explainers, including Facebook’s 72-page ‘State of Disruption’ report, a 50-page ‘Build to Break’ playbook, which outlines key considerations for modern marketers to consider, and additional case studies and resources to help inform your future digital marketing strategy. First off, on the ‘State of Disruption’ report – Facebook’s main focus of the new platform is its […]

Facebook has this week announced that it’s expanding its various music options, facilitated by its growing list of licensing agreements, into seven new countries across Europe, providing additional, creative ways for users to interact. As explained by Facebook: “We’ve been working with music partners around the world to help people connect and express themselves through music across the Facebook family of apps. Today, we’re announcing the launch of music on Facebook and Instagram in The Netherlands, Norway, Denmark, Finland, Iceland, Romania and Slovakia – bringing music to products across our platform in over 30 countries across EMEA.” Over the last couple of years, Facebook has been working with major recording labels on […]

I would love to know the statistics of how many marketers actually use a social media style guide day-to-day. In my opinion, it seems like everyone knows the purpose of a style guide, but I’m not convinced that the majority of marketers recognize the value and immense support this type of document will offer their brand — because if that were the case, everyone would make this a top priority. This is not to say that many haven’t done the preliminary audience research to build a social strategy, but your social strategy will always be lacking context (especially for future employees) without a style guide. Note: Your social strategy and content plan […]

Fresh from rolling out its new reactions for group boards, Pinterest is now testing a whole other style of quick emoji response characters, this time for videos posted on the platform. As you can see here, this new version of reactions emojis – spotted by reverse engineering expert Jane Manchun Wong within the back-end code of the Pinterest app – is more cartoonish and different to regular emoji characters. They also vary significantly from the emoji reactions Pinterest rolled out for group boards late last month. But they do look a little more stylistic, and you can imagine them being a winner on Pinterest, giving users another way to respond to […]

After first announcing that it was developing its own events tool in November last year, LinkedIn has now officially launched the option, providing the capacity for members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. As you can see from the video, LinkedIn users will now be able to create their own event pages via the Community panel to the left side of the News Feed in the mobile app. As explained by LinkedIn: “You need to provide a description, a date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend […]

If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. To help boost your holiday marketing process, Facebook recently published its 2019 Holiday Marketing Guide, which outlines a range of stats and insights to help improve your approach. You can download Facebook’s full guide here, but here’s an overview of some of the key elements. First off, Facebook outlines six key holiday marketing trends of note for 2019, including […]

Google has announced that, from next year, it will stop allowing third-party pixel tracking on YouTube and instead revert marketers to its new Ads Data Hub, which it’s developed with leading industry organizations in order to build a better way to track modern web activity. As explained by Google: “Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a world of single screens, not for the ways many people watch YouTube today. While more than 70% of time spent watching YouTube globally occurs on mobile devices, pixels […]