Tag Archives: Social Media Today

LinkedIn is making its new Stories feature available to users in Brazil, while it’s also added new settings and details in the main app as it prepares for a wider launch of the function. As you can see here, LinkedIn Stories, which the company confirmed were coming back in February, look much the same as they do on Facebook and Instagram, with a Stories bar along the top of the screen, and various stickers and tools available to decorate your Stories frames. There’s also now more detail on Stories within the LinkedIn Help pages, including an overview, and FAQ documentation, which outlines more details about how the option works. Some […]

Amid the COVID-19 lockdowns, Facebook has been forced to shut down its moderation centers, and send some 35,000 content reviewers home, which has significantly reduced its capacity to review posts, ads and more. Now, The Social Network is looking to get some moderators back in operation. According to BBC News, Facebook is now re-opening some of its review offices, though staff are only being asked to return on a voluntary basis at this stage. As per BBC: “[Facebook] told a committee of MPs that it was now reopening some offices, with plans for social distancing and protective equipment. […] Employees will have their temperatures checked at the beginning of their shift and […]

With Pinterest usage on the rise, and its visual data-matching processes evolving, that provides some interesting new considerations for how brands can work with the platform to maximize their exposure and connection. This week, Pinterest has showcased one specific partnership of this type, with Levi’s utilizing Pinterest’s style-matching capabilities to help users find more products aligned to their tastes. [embedded content] As you can see from the video, users are now able to head to ‘Styled by Levi’s’ and take a quick, visual quiz – choosing the images of models that best suit their style – which then generates a custom Pinterest board of shoppable Levi’s Pins, aligned with their […]

Here’s a quick but interesting, one – Instagram is rolling out some new font options for Stories, including new background effects to make your text stand out. Both Instagram and Facebook are constantly adding new Stories features, and it can be hard to keep up with all of them. For example, in the last month alone: Instagram’s also working on ‘DM Me’ and new business promotion stickers, while Facebook’s working on a ‘Mood’ GIF option. And that’s not all of them – there are other smaller tweaks and tests in progress. And this is just over a few weeks. Given the rapid pace of the various updates, it’s worth checking […]

TikTok has added a new ‘Adjust Clips’ video editing feature, which provides a new way to re-shoot and re-arrange specific sections of your TikTok uploads. [embedded content] As explained by TikTok: “Do you find it difficult to get your shot in one fluid take? We’ve made it simple for you. Adjust clips allows users to take different video clips and move them around to determine the desired sequencing of the video. Adjust clips allows users to have fun with easily splicing and ordering their video clips and play around with the order to tell your unique story.” As you can see in the above video, there are three separate sections […]

Twitter has seen a major jump in usage amid the COVID-19 lockdowns, but it’s also warned of significant impacts on its ad business going forward as part of its first-quarter earnings report for 2020. First off, on usage – Twitter is now up to 166 million monetizable daily active users, adding 14 million on the previous quarter, which also represents a 24% increase year-over-year. As noted by Twitter: “The increase in mDAU was driven by typical seasonal strength, ongoing product improvements, and increased engagement due to the COVID-19 pandemic. We saw strong mDAU growth throughout the quarter, with a significant acceleration in March as the pandemic became global. The absolute […]

The title of this past Tuesday’s #SMTLive chat was “Collaboration Processes: Strategies for Managing Social Media Virtually.” We set out to learn how social media professionals are managing work efficiently in a remote-work environment. We got answers and more. Social Media Marketing Team Structures and Content Collaborators To start, we asked people to share what their social media teams look like (size and individual roles). Most people on the chat said they are a part of a one-person team or a small 2-3 person team. Our next question was “Who do you regularly collaborate with to produce and manage social media content?” Everyone, regardless of team size, had a lot […]

As part of its broader Q3 2020 Performance report, Microsoft has reported that LinkedIn has seen ongoing growth in both total members and engagement. But there’s also been a slowdown in ad spend and job listings as the impacts of COVID-19 take effect. In terms of users, LinkedIn is now up to 690 million total members, increasing from 675 million back in January. Total members, of course, are not active users, the more common stat used to reflect social platform performance, but as an indicative measure, it does show that LinkedIn is continuing to expand, and gain traction in more markets over time. In regards to active usage, Microsoft says that […]

Content marketing is now a well-established approach for brands, and is being used by businesses of all sizes to generate leads and sales. However, the content landscape has also matured, and become increasingly competitive. That can leave some feeling unsure as to what their content focus should be. To help with this, the team from Graphic Rhythm Designs have put together this listing of content trends and insights, which provides more perspective on the most common content approaches, and how your industry peers are using content strategies. Of course, you don’t necessarily want to be like everyone else, but the notes here can help to provide some parameters around how you […]

While TikTok is seeing a significant increase in usage amid the COVID-19 lockdowns, questions still remain around how it tracks user data, how its algorithm surfaces content, and what types of information it is, and is not, obligated to share with the Chinese Government. Indeed, just this week, the UK Ministry of Defence issued an internal directive that TikTok is not to be used by staff, citing the app’s likely exposure to the Chinese government. Both the US and Australian military have initiated similar bans on the app – and while TikTok has been working to distance itself, and the data it collects, from the ruling Chinese regime, clearly, that association still […]